Social Media Coordinator

At Bellway we recognise that people are the key to our success and our goal is to provide a rewarding and fulfilling career in line with our values of quality, service and trust. In addition to this we are committed to being a more inclusive employer and invite applications from a variety of backgrounds.

There is an exciting opportunity to join Bellway, one of the UK's largest house builders. Our Head Office, located in Woolsington, Newcastle, is looking to recruit a Group Social Media Coordinator on a fixed-term basis for 15 months.

The Role

The role of Social Media Coordinator (Group Head Office) is to lead on the creation and implementation of engaging content across multiple social media channels for Bellway, ensuring consistent messaging and branding across multiple platforms.

A passion for social media and digital storytelling is a must; you will be a confident content creator who is comfortable both behind and in front of the camera, creating authentic content that showcases our homes, developments, customers and people. Reporting to the Marketing Manager, you will shape and deliver social media strategies aligned to Bellway's business priorities and brand objectives. You will also create and add content for our sister brand, Ashberry Homes Facebook and Instagram pages as part of this role.

A can do attitude with a willingness to travel regularly to developments, divisional offices and events across the UK, you will work closely with marketing, sales and external partners to capture compelling content and support both Group and Divisional campaigns.

Principal Accountabilities Of The Role Include

• Work closely with the Marketing Team, agencies, influencers, Bellway's ambassador community and our other Social Media Coordinator to help create, deliver, monitor and review content across social media channels.
• Support the delivery of a cohesive social media plan aligned to Bellway's strategic business objectives, marketing priorities and brand content pillars.
• Create engaging social-first content across video, photography and written formats, confidently presenting to camera where required.
• Collaborate with influencers and build relationships with Bellway homeowners to extend organic reach and engagement.
• Be confident in responding to social media messages, comments and reviews and ensure enquiries are directed to the appropriate division or department.
• Use Photoshop, CapCut and/or Canva (or in-platform editing tools) with strong editing skills across video and photography.
• Excellent copywriting and attention to detail.
• Maintain a consistent brand voice across multiple social media platforms.
• Capture and edit original content on-site at developments, divisional offices, events and customer homes to create content for Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Devise innovative ways to grow audiences, increase engagement and strengthen brand awareness.
• Organise and host influencer, ambassador and content creation events.
• Stay updated on social media trends and best practice, helping to shape content calendars aligned to wider marketing campaigns and being opportunistic where appropriate.
• Report regularly to the wider Sales and Marketing team on campaign performance, key metrics and insights, sharing recommendations with the wider business.
• Manage day-to-day relationships with external social media, content, PR and creative agencies, ensuring activity is delivered on time and to a high standard.
• Support divisions and colleagues with advice, guidance and training on creating effective social media content.