OhMyFood
Social Media Coordinator
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About The Role
Join OhMyFood as we launch London’s first home-cooked food marketplace. This role begins with a 45-day remote training period, designed to help you learn our systems, processes, and brand voice. On your 30th day, we will conduct a formal HR review and discuss conversion into a full-time role based on performance, business needs, and role availability.
You’ll help shape OhMyFood’s digital presence by creating engaging content, supporting chef storytelling, managing community interactions, and building a warm, relatable brand across social platforms. Ideal for someone creative, organised, social-media savvy, and excited to help build a food-tech startup from the ground up.
What You'll Do
- Develop and execute OhMyFood’s social media strategy for Phase 1 launch.
- Plan content calendars across Instagram, TikTok, LinkedIn, and other platforms.
- Create engaging captions, campaign ideas, reel concepts, and storytelling formats around home-cooked food, chefs, and community.
- Work closely with the Senior Graphic Designer and content team to produce high-quality visual and video content.
- Lead social media campaigns tailored for the UK food, hospitality, and consumer market.
- Manage daily community engagement – comments, messages, brand mentions, and audience interactions.
- Identify trends, sounds, formats, and influencer opportunities relevant to food and lifestyle audiences.
- Support influencer outreach, creator collaborations, and community-led growth.
- Track performance metrics: reach, engagement, follower growth, conversions, and campaign results.
- Share weekly reports with insights, learnings, and recommendations.
- Ensure all content aligns with OhMyFood’s brand voice, values, and customer experience.
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What We're Looking For
- Experience in social media management, content strategy, digital marketing, or brand communications.
- Strong experience managing social media for food, hospitality, D2C, marketplace, lifestyle, or consumer brands.
- Proven ability to plan and execute campaigns from idea to delivery.
- Excellent storytelling, copywriting, and caption-writing skills with a warm, food-focused tone.
- Strong understanding of Instagram, TikTok, LinkedIn, and current trends.
- Experience with influencer marketing, creator collaborations, and community growth is a plus.
- Comfortable using tools like Hootsuite, Buffer, Later, Metricool, etc.
- Basic understanding of Canva, Figma, or similar design tools.
- Ability to analyse metrics and turn insights into clear actions.
- Self-driven, organised, detail-oriented, and comfortable in an early-stage startup environment.
- Bachelor’s degree in Marketing, Communications, Media, Business, or related fields preferred (not mandatory).
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Why Join Us
- Help build the social voice of a real marketplace business.
- Work directly with the founder + core teams and become one of the early members.
- Hands-on experience in content creation, brand building, and community engagement.
- 30-Day HR Review → discuss continuation, extended responsibilities, or conversion.
- Conversion Pathway → potential full-time role as we scale.
- Certificate of Completion + Letter of Recommendation for exceptional performance.
- Be part of a brand built on food, community, culture, and everyday comfort.
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