The Art Marketplace
Social Media Coordinator
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About the Role
The Art Marketplace is looking for a part-time Social Media Manager/Coordinator to run our content presence. This is a hands-on role covering the day-to-day of our Instagram — setting the format, posting daily, and staying close to clients and prospective clients through the channel.
We are not looking for a generalist social media hire who happens to like art. We are looking for someone who is already embedded in the art world — who knows which shows matter this month, who has a point of view on the market, and who can turn that fluency into content that reads as informed rather than promotional.
What You'll Do
- Set the format and direction of our Instagram presence — content mix, cadence, visual approach
- Develop and pitch content ideas grounded in real market activity — a notable sale, an artist's institutional trajectory, a trend worth flagging
- Post multiples times per week, with a focus on selling the works we have listed
- Edit founder content and videos
- Manage day-to-day interactions with clients and prospective clients on the platform — replying to DMs and comments, following up on inquiries
- Attend gallery openings, fairs, and exhibitions when relevant, and use them as source material for content
- Maintain our editorial calendar and manage the production pipeline from concept to publish
- Track engagement and comp data to inform what content gets made next
- Work within our established brand voice: restrained, factual, peer-to-peer — no superlatives, no urgency, no marketing language
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What We're Looking For
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- Genuine immersion in the contemporary art world — you already go to openings, follow gallery programming, and can speak knowledgeably about artists, markets, and institutions
- Strong video shooting and editing skills (comfortable with mobile-first production and editing tools)
- A sharp eye for what makes content feel authentic versus promotional
- Writing ability suited to a plain, confident, non-hype register
- Comfort working independently and managing a production schedule without heavy oversight
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