What we’re looking for

• Demonstrable experience creating high-performing short-form content for TikTok and Instagram.
• Exceptional spoken and written English, with the confidence and personality to present naturally on camera.
• Strong creative instincts and an excellent understanding of hooks, storytelling, pacing, audience retention, and platform-native content.
• Advanced, hands-on knowledge of Meta Ads Manager and TikTok Ads Manager.
• Experience setting up, managing, analysing, and optimising paid social campaigns—not simply briefing an external agency.
• A strong understanding of performance marketing, attribution, audience targeting, testing methodologies, campaign structure, and budget optimisation.
• The ability to interpret data and turn it into specific improvements to creative, messaging, targeting, and campaign strategy.
• Experience editing short-form videos using tools such as CapCut, Adobe Premiere Pro, or similar software.
• Experience working with a B2C or B2B2C digital app, ideally involving consumer subscriptions, marketplaces, communities, media, entertainment, education, or creator-led products.
• A proactive, experimental mindset and the ability to take an idea from concept to execution independently.
• A genuine interest in social media culture and an instinct for emerging formats, conversations, and trends.

It would be a strong advantage if you have

• Experience growing an early-stage consumer app or digital platform.
• Experience marketing to more than one audience—for example, consumers alongside creators, professionals, or business partners.
• A portfolio of videos in which you personally appear on camera.
• Evidence of content that has achieved strong organic reach, engagement, or conversions.
• Experience building creator, influencer, or user-generated content campaigns.
• An interest in books, authors, online communities, or the creator economy.

How success will be measured

Success in this role will include:

• Consistent production of distinctive, high-quality social content.
• Growth in relevant reach, engagement, followers, and brand awareness.
• Improvements in audience retention and content performance.
• Efficient acquisition of new Everwise users through paid social campaigns.
• Continuous improvement in CPA, CAC, conversion rate, and return on advertising spend.
• The ability to turn campaign insights into stronger creative ideas and future results.

Who will thrive in this role?

You will thrive at Everwise if you are equally excited by a brilliant creative idea and the data that proves whether it worked. You are comfortable being both the strategist and the creator. You can develop the concept, step in front of the camera, produce the content, launch the campaign, analyse its performance, and decide what should happen next. You are curious, resourceful, comfortable experimenting, and motivated by the opportunity to shape the voice and growth of an ambitious digital brand from an early stage.

Hours and compensation

This is a UK-based freelance role requiring approximately 20 hours per week, with flexibility to organise working hours around agreed objectives, meetings, and deadlines.

Compensation consists of a £1,300 monthly base retainer plus performance-related bonuses of up to £450 per month, bringing the maximum monthly compensation to £1,750.

The successful candidate must have, or be willing to establish, an appropriate UK freelance setup—such as registering with HMRC as self-employed or operating through a UK-registered business. You will be responsible for submitting invoices and managing your own tax and National Insurance obligations.