Attraction World Group | AWG
Social Media & CRM Executive
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Attraction World Group (AWG)
Attraction World Group (AWG) is the UK’s leading experiences company specialising in amazing attractions and must-do activities. We have official supply partnerships with brands such as Disney, Universal, and Merlin, and distribution partnerships with organisations such as Thomas Cook, Avanti West Coast, Virgin Atlantic, Magic Breaks and many more.
Our vision is to become the world's leading facilitator of in-destination experiences, making it easier than ever for travellers to discover and book the perfect activities for their journeys.
Key Responsibilities
Social Media & Content Creation
- Plan, film, and edit engaging short-form video content (Reels, TikTok, Shorts)
- Manage day-to-day posting, scheduling, and community management across Instagram, TikTok, Facebook, and other social channels
- Respond to comments and DMs in a timely, on-brand manner
- Stay on top of social trends, formats, and platform changes
- Support influencer and partner content collaborations where relevant
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CRM & Email Marketing
- Create and schedule engaging email content, from newsletters and promotions to lifecycle and post-booking journeys
- Work with the wider marketing team to plan CRM campaigns around key promotions and seasonal moments
- Help maintain segmentation and personalisation within our CRM platform
- Monitor open rates, click-throughs, and engagement to improve future content
Brand & Content Support
- Create supporting content assets for web, social, and email that keep our brand voice consistent
- Capture photo and video content at destinations, events, and in-office moments
- Work closely with the wider marketing team to align content with campaign priorities
- Keep an eye on competitor and industry social activity for fresh ideas
Skills & Experience
- Experience in a social media, content, or CRM/email marketing role
- A strong eye for content; confident filming and editing short-form video using tools such as CapCut, Premiere Rush, or similar
- Excellent written communication skills, able to adapt tone of voice across channels
- Some experience with email marketing or CRM platforms is a plus, but willingness to learn is just as important
- Organised, proactive, and comfortable managing multiple pieces of content and campaigns at once
- A genuine interest in social media trends, travel, or the attractions and leisure sector is a big advantage
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What We Offer
- Up to £35k annual salary DOE
- A Glassdoor rating of 4.6
- £2k annually on Attractions - we want you to live and breathe our products!
- Flexible working — 3 days office / 2 days home
- Paid time off (A/L Policy)
- Parental leave and a pro-children mindset
- Real career growth, including set development days and team offsites
- A supportive, ambitious culture that celebrates wins together
- An exciting and supportive environment with ambitious people, a relaxed office atmosphere and a team who celebrates all wins and life events from Christmas parties to new family members.
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