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Social Media Director
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My client is a social-first creative agency operating at the intersection of web3, frontier tech, AI, culture, and brand. Social isn't just a channel they service — it's the centre of how they think, and the reason world-class clients come to them in the first place.
We are looking for a Social Media Director to own the social department end-to-end: the strategy, the team, the standards, and the P&L.
This is a player-coach role. You will build the frameworks that make the social offering sharp and repeatable, then stay close enough to the work to know when something is genuinely right versus when it’s just finished.
Up to £90k
London or remote (must be UK based – sponsorship is not available)
The Role
Department Leadership
- Own the social department’s strategy, standards, direction, and profitability (including client KPIs, campaign performance, and department margins).
Framework & Delivery
- Set the frameworks and ways of working that keep output consistent across accounts.
- Lead end-to-end delivery of client campaigns, always-on content, and major launches.
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Client Advisory
- Act as the senior social advisor to clients, bringing a strong point of view, trends, and data-backed reasoning to the table.
Creative Collaboration
- Partner closely with the Head of Creative to ensure ideas land as platform-native as they are on-brand.
Team Development
- Coach, hire, and grow a multidisciplinary social team, fostering a culture of quality and creative ambition.
Commercial Growth
- Collaborate with Client Leads, Growth, and Studio teams to keep delivery integrated, backing Client Leads on upsells through delivery excellence.
Innovation
- Build and launch new social products, formats, and testing strategies to keep Flight3 ahead of platform changes.
The Person
Experience
- 6+ years in social media, with at least 2 years successfully leading a team or department.
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Agency Roots
- An indie, social-first, or start-up agency background is preferred over big network environments.
Industry Focus
- Experience in Web3, fintech, or emerging tech is a big plus. If you don't have it, an appetite to get fluent fast is essential.
Strategic Track Record
- A portfolio of social strategies that delivered measurable business results, with the ability to talk through the numbers behind them.
Platform Mastery
- Deep familiarity with organic, paid, and analytics stacks across TikTok, Instagram, X, and LinkedIn.
A Player-Coach
- You lead by doing. You aren't above rewriting a caption or rebuilding a plan the night before a major launch.
An Entrepreneurial Builder
- You think social and brand in the same breath, spot the bigger opportunity inside every brief, and love shaping structures and processes from scratch.
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