Zachary Daniels
Social Media Executive
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Social Media Executive - Fast-growing fashion brand
Salary
Up to £32k
Location
Greater Manchester
Zachary Daniels are partnered with an exciting, fast-growing UK womenswear brand, bringing together deep fashion industry experience with a highly engaged creator-led community.
The Role
This is a highly hands-on opportunity at the heart of the brand's content output. You'll work closely with a small, fast-moving marketing team, have direct access to the founders, and play a key role in shaping how the brand shows up on TikTok.
Key Responsibilities
- Own the TikTok strategy end-to-end, including content pillars, formats, trends, sounds, and posting cadence.
- Build, manage, and continually evolve the TikTok content calendar.
- Stay ahead of emerging TikTok trends, formats, creators, sounds, and cultural moments.
- Translate wider brand campaigns and key moments, including seasonal launches and brand anniversaries, into TikTok-native activations.
- Develop new ideas that grow reach, engagement, and community.
- Monitor TikTok performance and use data and insights to continually refine the strategy.
- Be a confident and engaging on-camera presence, appearing as a face of the brand across talking-head, POV, trend-led, and community-focused content.
- Shoot, edit, and publish native TikTok and Instagram content.
- Create high volumes of content at pace, balancing planned content with reactive opportunities.
- Manage day-to-day TikTok community engagement, including comments and direct messages.
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About You
- Hands-on experience creating and growing content on TikTok, either professionally or through your own channels.
- A strong understanding of what makes content feel native, engaging, and culturally relevant on TikTok.
- Confidence and enthusiasm for being on camera - this is a non-negotiable part of the role.
- A natural instinct for trends, sounds, formats, hooks, pacing, and storytelling.
- The ability to shoot and edit content yourself and move quickly from idea to execution.
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Why Apply
- Join a brand with real momentum - Be part of an exciting, fast-growing womenswear business at a key stage of its journey.
- Work directly with the founders - Have genuine access to the founders and play a visible role in shaping the brand's social presence.
- Own TikTok - Take full ownership of a high-priority channel, from strategy and content planning through to filming, editing, and community management.
- Be the face of the brand - Get on camera, experiment with formats, and create content that feels authentic, relatable, and native to the platform.
- Shape the social strategy - Bring your ideas to the table and have the freedom to test, learn, and evolve what works.
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