Social Media Executive

Want to work for JD Gyms? Of course you do!

We are an exciting, award-winning gym chain that is quickly expanding across the UK and taking the sector by storm.

We invest in fitting out our clubs to create top-quality, stylish environments for our members. Excellent class timetables and robust on-the-ground teams are a key part in delivering our outstanding fitness offering, so we are always on the lookout for fresh talent.

Role: Social Media Executive

Reporting to: Head of Marketing and Communications

Based: JD Gyms Head Office, Wigan

Purpose of the Role

Assist in managing JD Gyms’ social media presence across all platforms by planning and creating content, scheduling posts, engaging with followers, moderating engagement, and analyzing performance metrics. Plan and arrange content creation, including with paid creators. The goal is to enhance brand awareness, maximize reach, and promote an online community among members.

Key Responsibilities

• Community Engagement: Monitor our social channels and provide quick, helpful responses. Engage with members in a way that conveys our brand tone of voice and helps create community.
• Content Creation: Everything from ideation, planning, filming, and editing content for social media. Organize content filming with members of the JD Gyms team or external content creators.
• Content Submissions: Review content submissions from gym teams or members. Share content when appropriate and provide constructive feedback where necessary.
• Copywriting: Writing engaging, entertaining, or informative captions to accompany our content, both content created by the Social Team and content submitted by gym teams.
• Content Scheduling and Publishing: Take ownership of planning and scheduling posts, contributing to an ongoing content calendar that the team works from.
• Pre-sale: Assist with social activity to promote new gym openings. Plan and manage content timelines, write captions, and schedule posts. Ensure posts are boosted when applicable.
• Analytics and Reporting: Track key performance indicators (KPIs), analyze data, and report on the effectiveness of social media campaigns to inform future strategies.
• Research: Stay up to date with relevant trends, best practices, and platform updates to ensure we remain current.
• User-generated content: Find content creators who fit our brand and amplify reach. Analyze their metrics, contact creators or their agents, negotiate fees, brief content, arrange contracts, and payments.
• New club openings: Attend new gym openings to create content to support sales.
• Admin: Day-to-day admin tasks to support the wider Marketing Team as required.