LullaBellz
Social Media Executive
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About LullaBellz
LullaBellz is The UK's No. 1 online retailer and one-stop beauty destination for Premium Synthetic and Luxury Human Hair Extensions. We're a social-first brand built around transformation, empowerment, and community. Our audience comes to us for hair inspiration, styling advice, relatable content, and the latest beauty trends.
Our mission is to inspire confidence. As an IT-girl brand with a “you CAN sit with us” attitude, we combine best-friend energy with big-sister authority. Social media sits at the heart of everything we do, and we're looking for a creative Social Media Executive to help bring our brand to life.
The Role
We're looking for a confident, creative, and social-media-obsessed individual to join our growing marketing team. This is a hands-on role combining content creation, social media execution, and brand representation. You'll play a key role in bringing our social media strategy to life, creating and appearing in content, engaging with our community, and helping drive our Employee Generated Content (EGC) across multiple social media platforms.
You'll be comfortable appearing on camera, passionate about social trends, and excited to create content that entertains, inspires, and drives engagement.
If you love beauty, fashion, TikTok, and content creation, we'd love to hear from you!
What You'll Be Doing
Content Creation (On-Camera)
- Create engaging short-form video content for TikTok and Instagram Reels
- Film, edit, and publish content using tools such as CapCut, Premiere Pro, and native platform editing tools
- Appear confidently on camera to showcase products, styling tips, tutorials, and transformations. You must be comfortable with being the face of the brand!
- Develop content concepts aligned with trends, seasonal campaigns, and product launches
- Create authentic employee-generated content (EGC) that feels native to each platform
- Collaborate with the wider marketing and creative teams to bring campaign ideas to life
- Stay ahead of social media trends, sounds, and content formats
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Social Media Execution
- Support the day-to-day execution of multiple social media channels including TikTok and Instagram
- Plan, schedule, and publish organic content
- Maintain a consistent posting calendar across key platforms
- Support product launches, promotional campaigns, and key trading periods
- Monitor content performance and identify opportunities to improve engagement and reach
- Assist with community engagement and audience interaction
Performance & Insights
- Track key social media metrics including engagement, reach, views, and audience growth
- Share content performance insights with the wider marketing team
- Help identify successful content formats and emerging opportunities
What We're Looking For
Essential
- Previous experience creating content for TikTok and Instagram
- Strong video filming and editing skills
- Experience using CapCut, Adobe Premiere Pro, or similar editing software
- Confidence appearing on camera and representing a brand
- Excellent understanding of current social media trends and best practices
- Strong organizational skills and attention to detail
- A proactive and creative mindset
- Passion for beauty, fashion, lifestyle, or consumer brands
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Desirable
- Experience managing brand social media accounts
- Understanding of social media analytics and reporting
- Experience working within beauty, fashion, retail, or e-commerce
What Success Looks Like
- Consistent delivery of high-quality, engaging social content
- Growth in audience engagement and content performance
- Successful support of product launches and brand campaigns
- Becoming a trusted and recognisable voice within the LullaBellz community
What We Offer
- Competitive salary of £26,500–£29,000 DEO
- Hybrid working (3 days in our Manchester office, 2 days from home)
- Staff discount across our products
- Birthday Day off
- Opportunity to work for one of the UK's leading beauty brands
- Career development within a fast-growing e-commerce business
- A collaborative, creative, and social-first working environment
- Team events, perks, and wellbeing initiatives
Ready to Apply?
If you're passionate about social media, love creating content, and feel confident in front of the camera, we'd love to hear from you.
Please apply with your CV and, where possible, examples of social content, TikTok videos, Instagram Reels, or a portfolio showcasing your work.
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