Group 1 Automotive UK
Social Media Executive
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Social Media Executive & Internal Communications – Milton Keynes
Fun, exciting, rewarding work. Join us for the ride.
This role sits at the heart of Group 1's social media presence, leading the creation, publishing and growth of engaging content across our brands and platforms. The postholder will bring energy, creativity and platform expertise to build Group 1's digital voice, spotting trends, producing standout content and driving engagement across Facebook, Instagram, LinkedIn, X and TikTok.
Alongside this, the role provides support for internal communications, helping bring colleague stories, updates and campaigns to life across our engagement channels, ensuring what happens inside the business is captured and shared with the same creative energy as our external content.
The role requires flexibility and adaptability, operating confidently in a fast-paced environment and shifting focus in response to changing business needs and priorities.
What we can offer you
- Enjoy 33 days of annual leave (including bank holidays) to rest and recharge
- Save money every day with our exclusive retail discounts
- Drive a great deal with discounts on new and used cars, plus servicing offers
- Plan for the years ahead with our company pension scheme
- Balance home and work with our industry-leading family-friendly policies designed to help you spend more time with the people that matter
- Commute for less with our cycle-to-work scheme
- Prioritise your wellbeing with dedicated support for you and your family
- 24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily
- Make a difference with a paid day to volunteer in your community
- Invest in your future with our company share purchase plan
- Earn financial rewards when you refer a friend to join the team
- Keep learning and growing with our training and development opportunities for everyone.
- Life assurance with the option to increase cover
- We’re open to flexible working options – just ask
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What you’ll do day to day
- Lead the execution of the Group Social Media Strategy across multiple brands and platforms (Facebook, Instagram, LinkedIn, X and TikTok), staying ahead of the latest platform trends and emerging behaviours.
- Plan, create, edit and publish engaging, platform-tailored content on a regular, ongoing basis.
- Identify and develop opportunities to showcase colleague stories, business achievements, events and key updates across social and digital channels.
- Ensure tone of voice and content consistently align with brand guidelines.
- Support our Marketing Managers with campaign activity and content creation.
- Manage the Group 1 social pages through Hootsuite or similar scheduling and listening tools.
- Monitor trends, conversations and competitor activity to keep content fresh and relevant.
- Create clear, engaging content that brings colleague stories and business updates to a wider audience, adapting style and tone for internal channels.
- Support the planning and delivery of communication campaigns and business-wide messaging.
- Support colleague events, including town halls, leadership meetings and recognition activities, with a focus on capturing and amplifying content from them.
Helpful skills and qualifications
Don’t worry about ticking off every single skill here − if you care about delivering great experiences as much as we do, we want to hear from you
- Strong understanding of social media platforms, trends, algorithms and best practice.
- Proven experience in social media management, content creation and digital/visual storytelling.
- Confident content creator, strong writing, editing and storytelling skills across formats (copy, imagery, video).
- Experience using tools such as Hootsuite, Meta Business Suite and similar scheduling/analytics platforms.
- Analytical mindset, comfortable interpreting engagement and performance data to shape content strategy.
- Creative eye and awareness of visual trends across platforms.
- Strong interpersonal and stakeholder management skills, confident building relationships across the business.
- Experience with colleague engagement platforms such as Workvivo is a plus.
- Highly organised, able to manage multiple channels and priorities under pressure.
- Excellent attention to detail and commitment to quality and brand consistency.
- Self-motivated, proactive and full of ideas for new content.
- Flexible and adaptable to changing business needs.
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We value diversity and believe it strengthens our team. If you don’t meet every requirement listed but are enthusiastic about this role and eager to learn, we encourage you to apply.
Be part of something big
Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail.
But you don’t need to love cars to work with us - just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people.
Our Values
At Group 1 Automotive we pride ourselves on our five core values that are incorporated in all we that do.
- Respect
- Integrity
- Transparency
- Teamwork
- Professionalism
These are the principles that every member of our team lives by, whether that be business functions, customer interactions, how we interact with the local community and even how we view each other in the team.
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