London North Eastern Railway
Social Media Executive
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Social Media Executive
Please note that this role is a 6 month fixed term contract.
Great journeys start with great people
Here at LNER, we're shaping the future of rail on one of the UK's most iconic routes. From our high-speed Azuma fleet, redefining long-distance travel, to our next generation of trains, Serenza, this is a moment of real transformation for LNER. We're investing in cutting-edge technology, sustainability, and most importantly our people, to deliver outstanding experiences for our customers. There has never been a more exciting time to grow your career with LNER!
So, what exactly does our Social Media Executive do?
We're looking for a creative, trend-aware Social Media Executive to help elevate LNER's brand across our key social channels. In this fast-paced role, you'll capture and share authentic stories from across the LNER route, showcasing our people, places, and customers while bringing our unique tone of voice to life in real time.
Working as part of the Social Media team, you'll help deliver our social media strategy by producing rich, on-brand content informed by real-time insights and data. You'll spot opportunities, respond to live moments, and build relationships across the business to amplify messages, enhance customer experience, and strengthen our presence in the travel space.
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- Bringing the LNER brand to life across social media by creating standout content that celebrates our locations, people, products, and customer experiences.
- Producing high-quality social content for live events and moments along the LNER route, ensuring our channels reflect the excitement and personality of our brand.
- Engaging proactively with customers online, nurturing positive conversations and maintaining excellent digital relationships.
- Developing data-informed content calendars, using insights from tools such as Sprout Social to shape creative ideas.
- Delivering real-time social content activations, spotting opportunities, and responding quickly to live moments.
- Championing social media best practice, staying ahead of trends, and helping to evolve our approach.
- Sharing insights and collaborating across teams to enhance the customer experience through social storytelling.
- Using your Adobe Photoshop, Adobe Premiere Pro, and digital production skills to develop standout visuals, videos, and imagery.
If you're passionate about storytelling, plugged into social trends, and excited by the chance to shape LNER's social identity, we'd love to hear from you!
What you'll need
- Creative storytelling & social media expertise: Passionate about digital engagement, with deep knowledge of platforms (X, LinkedIn, Instagram, Facebook, TikTok, and YouTube) and how to tailor content for each.
- Content production skills: Ideally proficient in Adobe Photoshop and creative content design.
- Customer-first mindset: Calm under pressure, accountable, and proactive in resolving issues to deliver outstanding experiences.
- Strong communication & relationship building: Excellent written, verbal, and presentation skills, with the ability to connect effectively with colleagues, stakeholders, and customers.
- Problem-solving & solution focus: Creative thinker with a positive, “can-do” attitude who turns challenges into opportunities.
- Organisation & adaptability: Highly organised, able to manage multiple priorities, and flexible in approach to meet business needs.
- Self-motivation & accountability: Enthusiastic, driven, and thrives when taking ownership and responsibility.
- Business & customer insight: Understanding of organisational objectives, KPIs, and customer experience measures (e.g., NPS, Customer Satisfaction).
- Data-driven approach: Skilled at interpreting insights from tools such as Sprout Social to improve performance.
- Industry awareness: Knowledge of operational processes within the rail industry (desirable).
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