Podkovan
Social Media Executive
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Company: Podkovan UK Job Location: Hammersmith, London Job Type: Full-time Salary: £30k
CALLING ALL CREATIVE SOCIAL MEDIA EXECUTIVE!!!
We are a Czech beer brand with over 600 years of heritage, now expanding into the UK market. At Podkovan we do not just sell beer, we create experiences with our customers and build a community around our growing lager. We are currently focusing on new and existing industry accounts, as well as activating at events, festivals and markets. We are a small, energetic team that is very collaborative and enthusiastic about helping the business grow.
This is a rare role: a heritage brand with a blank canvas in a brand-new market, and a creator who gets to shape how it shows up.
A BIT ABOUT THE ROLE
As our Content Creator, you'll work alongside our growing sales team and Brand Activation Executive to deliver the best social campaigns for us. You'll create new and engaging content, think up innovative ways to reach new audiences, and plan content around our upcoming events. Working with people needs to be second nature, whether that's our team, our customers or the general public. You'll thrive in a collaborative environment where you can brainstorm ideas with the team and senior leadership, and you'll have creative freedom over the content and where you think the best opportunity for growth is for the brand. We want to give our new Content Creator the confidence to make the content they are genuinely passionate about. We're looking for someone with get-up-and-go, who motivates themselves and goes after opportunities rather than waiting around. No micro-management here.
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KEY RESPONSIBILITIES
- Creating high-quality content: stills, short-form vertical video and everything in between
- Owning our social channels day to day, from planning and scheduling through to publishing and community management
- Building a content calendar around our events, launches and activations
- Travelling to activations, festivals and trade accounts to capture content on location
- Managing Meta Business Suite and our wider publishing and scheduling toolkit
- Spotting trends, sounds and formats, and turning them into Podkovan ideas, fast
- Identifying creators, influencers and partners for collaborations and user-generated content
- Responding to and engaging with our community across every platform
- Delivering monthly social performance reports, plus feedback reports after events and activations
A BIT ABOUT YOU
You've grown an audience. This one is essential. You've built a following of your own, personally or for a brand you have worked on, and you can show us the numbers and the journey behind them. We want to see that you understand how audiences are actually built, not just how posts are made. You love beer. You appreciate a good lager, you're curious about brewing and the trade, and you actively want to build a career in this industry. This isn't a category you'd be learning to tolerate. You like to travel. Activations, launches, festivals and account visits happen in the evenings, at weekends and outside London. You're up for it, and you know how to turn what happens there into content that genuinely connects with an audience.
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A BIT ABOUT THE PERKS
- A trip to Czechia to visit the brewery
- Travel expensed
- Free tickets to events and festivals
- Real creative ownership of a brand in its UK launch phase
- Being part of a passionate, growing team where your work is visible from day one
- Days in lieu for weekend and evening events
HOW TO APPLY
Hit apply and answer the few short questions we've set. We'll ask for a link to your portfolio and your social handles there. We want to see content you've shot, edited and published, the accounts you've grown and the results you drove.
This role is an immediate start, so do not sit on it!
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