You’ll also lead and develop a team of Social Media and Influencer Managers and Executives, helping them grow into confident, strategic thinkers who can spot and act on opportunities for our clients.

• Lead the social and influencer strategy for a portfolio of clients, ensuring both disciplines work together and ladder up to wider brand and business goals.
• Sit on a client leadership team, working alongside an Account Director, Associate Creative Director and Paid Media Director to shape long-term strategies, identify opportunities and build strong client relationships.
• Own influencer strategy across your clients, from defining the role of creators and identifying the right talent through to campaign planning, activation and evaluation.
• Lead the development of influencer campaigns, shaping creative approaches, creator briefs, deliverables and content strategies that are built for the platforms they live on.
• Bring strong knowledge of the creator landscape, using your understanding of talent, communities, cultural relevance and emerging creators to make confident recommendations to clients.
• Oversee creator selection and vetting, ensuring talent is strategically right for the brand, audience and campaign objective rather than simply selected on reach.
• Work closely with the wider Influencer team to manage campaigns effectively, including creator outreach, negotiations, contracting, briefing, approvals, content delivery and reporting.
• Build strong relationships with creators, talent managers and agencies, helping us develop a network of talent that can support both client work and new business.
• Identify opportunities to extend the value of influencer content through organic social, paid amplification, whitelisting, partnerships and longer-term ambassador relationships.
• Lead the social strategy and day-to-day execution for your clients, ensuring channel plans, content and community activity have a clear purpose and measurable impact.
• Oversee both planned and reactive social content, making sure brands show up consistently while remaining responsive to culture and conversation.
• Lead community strategy and oversee your team as they bring it to life through day-to-day community management.
• Guide your team to stay plugged into culture, trends, creators and platform shifts, helping them identify and activate the right opportunities for clients in real time.
• Use social and influencer performance data to understand what is working, optimise activity and turn learnings into stronger future strategies.
• Mentor and manage your team, providing the structure, feedback and support needed to raise the standard of both social and influencer work.
• Help drive innovation across our social and influencer offering, exploring emerging creator models, social commerce, social SEO, new platform features and changes in how people discover and engage with brands.
• Support new business, shaping and presenting social and influencer strategies that demonstrate clear thinking, cultural understanding and commercial impact.

Requirements

• 6+ years of experience in social and influencer strategy or management, ideally within an agency.
• Deep understanding of organic social, influencer marketing, paid media and creative, and how they work together to deliver results.
• Analytically minded and comfortable working with data and dashboards to draw clear insights and actions that will improve performance and impact.
• Highly in tune with culture, trends and platform behaviour, with a strong instinct for what makes brands relevant.
• Confident in leading strategic conversations with senior clients and presenting at a high level.
• A strong leader who can balance long-term planning with real-time responsiveness.
• Commercially aware, culturally curious and motivated by great work that drives measurable results.
• Collaborative, positive and confident working in fast-moving, cross-functional teams.

Salary: £47,500 - £57,500 (depending on experience)