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Social Media Lead
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Social Media Lead
SW London (Hybrid)
Start: October/November
£300-£400 per day
Outside IR35
Hybrid Working
Do you live and breathe social media performance? Love spotting trends before everyone else and using data to drive real growth?
We're supporting a leading consumer-focused brand in the search for a Senior Social Media & Performance Lead to take ownership of social strategy, analytics, and team leadership.
This is a fantastic opportunity for someone who can bridge the gap between social insights and creative execution, ensuring every piece of content is informed by performance and audience behaviour.
What you'll be doing:
- Leading and developing a social and content team
- Owning organic and paid social performance across TikTok, Meta, and emerging platforms
- Setting monthly, quarterly, and annual KPIs and measuring success
- Turning performance data into actionable content and channel strategies
- Localising global social frameworks for a UK audience
- Building a test-and-learn culture across social activity
- Driving adoption of platform features to increase reach and engagement
- Ensuring social managers and content creators use insights to inform planning
- Acting as the go-to expert on social performance for internal stakeholders
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What we're looking for:
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- Experience managing and mentoring social or content teams
- Strong background in social analytics, reporting, and performance measurement
- Deep understanding of TikTok, Meta, and social best practice
- Ability to build strategy from data and audience insights
- Knowledge of paid social and its relationship with organic growth
- Experience within FMCG, consumer brands, or social-first businesses preferred
- A strong understanding of online culture, emerging trends, and community growth
If you're equally comfortable analysing performance data, shaping strategy, and leading a team, we'd love to hear from you.
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