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Social Media Lead
SW London (Hybrid)
Start: October/November
£300-£400 per day
Outside IR35
Hybrid Working
Do you live and breathe social media performance? Love spotting trends before everyone else and using data to drive real growth?
We're supporting a leading consumer-focused brand in the search for a Senior Social Media & Performance Lead to take ownership of social strategy, analytics, and team leadership. This is a fantastic opportunity for someone who can bridge the gap between social insights and creative execution, ensuring every piece of content is informed by performance and audience behavior.
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What you'll be doing:
- Leading and developing a social and content team
- Owning organic social performance across TikTok, Meta, and emerging platforms
- Setting monthly, quarterly, and annual KPIs and measuring success
- Turning performance data into actionable content and channel strategies
- Localizing global social frameworks for a UK audience
- Building a test-and-learn culture across social activity
- Driving adoption of platform features to increase reach and engagement
- Ensuring social managers and content creators use insights to inform planning
- Acting as the go-to expert on social performance for internal stakeholders
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What we're looking for:
- Experience managing and mentoring social or content teams
- Strong background in social analytics, reporting, and performance measurement
- Deep understanding of TikTok, Meta, and social best practice
- Ability to build strategy from data and audience insights
- Knowledge of paid social and its relationship with organic growth
- Experience within FMCG, consumer brands, or social-first businesses preferred
- A strong understanding of online culture, emerging trends, and community growth
If you're equally comfortable analyzing performance data, shaping strategy, and leading a team, we'd love to hear from you.
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