Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Social Media Lead
Department: Marketing & Communications
Employment Type: Full Time
Location: London
Description
We are seeking an experienced and creative Social Media Lead / Head of Social to lead KAST’s social content strategy and presence worldwide. In this role, you will define our brand voice across key platforms, develop high-performing content engines, and drive user engagement across emerging and established social channels.
You’ll have significant creative freedom to shape our voice, visual identity, content strategy, and overall presence online.
What You’ll Be Doing
- Global Strategy & Vision: Build and execute KAST’s end-to-end global social strategy across TikTok, Instagram, X (Twitter), YouTube, and emerging channels.
- Short-Form Content Engine: Lead the end-to-end strategy and production for short-form video content to drive organic brand awareness, product education, and user growth.
- Cultural Relevance & Trend Hijacking: Act as KAST’s real-time cultural radar - spotting internet trends, memes, audio cues, and viral formats before anyone else and adapting them instantly to fit KAST’s brand voice.
- Brand Tone & Narrative: Develop and maintain a consistent, trustworthy, and engaging brand identity across all platforms, adapting tone appropriately for different audiences.
- Creator & Influencer Ecosystem: Identify, onboard, and direct a global network of content creators, influencers, and brand ambassadors to amplify KAST’s reach.
- Community & Engagement: Oversee community engagement, turning comments sections into entertainment hubs and driving high engagement rates across all platforms.
- Data-Driven Growth: Define performance KPIs (reach, engagement, conversion, ROI) and regularly analyze data to refine content strategy and optimize campaigns.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You'll Bring
- Proven experience running social media for a consumer, tech, fintech, crypto, or lifestyle brand.
- Strong understanding of X, Instagram, and TikTok.
- Excellent sense of what works on social — and what doesn’t.
- Strong understanding of internet culture, trends, and online communities.
- Comfortable moving quickly, experimenting, and taking creative risks.
- Strong writing and communication skills.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location