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At a Glance:
- Position: Social Media Lead
- Team: Brand Marketing
- Location: London, UK
- Contract: Full-time
- Type: On-site
- Benefits: Competitive package with performance-based incentive
About Us 🥇
At Winnrz UK, we’re redefining retail with our “Shop & Win” experience — turning everyday shopping into exciting moments where customers have the chance to win 🎉. Backed by Idealz Holding, a global leader in the retail-rewards space with a presence across 4 continents and over £85 million in prizes awarded, Winnrz is building a bold, disruptive brand for the UK market. We’re looking for someone who doesn’t just manage social media — we’re looking for someone who wants to make waves.
Role Description 📝
As Social Media Lead, you will be the driving force behind Winnrz’s social presence across every major platform. This is a senior individual contributor role. We’re looking for someone who can think it, believe it, build it, execute it, measure it, and make it happen — end to end. You’ll own the strategy and execution across our social channels, while working closely with Creative, Marketing, Performance, CRM, Product, and Commercial teams. We want someone who is willing to roll up their sleeves and go above and beyond — someone who can spot an opportunity on TikTok in the morning, turn it into a concept, get creators involved, produce the content, activate UGC, amplify it through PR and influencers, publish it, measure it, and immediately figure out what to do next. You’ll have the autonomy to experiment, challenge conventional thinking, create new formats, and build a social presence that gets people talking. This is a role for a builder, not a coordinator.
What You’ll Be Doing ✅
- Own the end-to-end social media strategy and execution for Winnrz across TikTok, Instagram, YouTube, LinkedIn, X, and emerging platforms.
- Build a social strategy that drives brand awareness, cultural relevance, engagement, community, and commercial growth.
- Be hands-on in developing and publishing content — from idea and scripting through to production, posting, optimisation, and reporting.
- Create social-first content formats, franchises, series, and recurring concepts that audiences want to follow.
- Identify trends, memes, cultural moments, creators, conversations, and emerging formats and move quickly to turn them into Winnrz opportunities.
- Build and activate UGC strategies that turn customers and creators into storytellers for the brand.
- Develop and manage influencer and creator partnerships, identifying talent that can authentically extend Winnrz's reach and relevance.
- Work on PR to create social moments that generate earned media, conversation, and brand visibility.
- Develop content designed to stop the scroll, drive conversation, encourage sharing, and build community.
- Own the social content calendar while remaining agile enough to react to culture and trends in real time.
- Analyse content and channel performance and use data to continuously improve the strategy and execution.
- Build a clear understanding of what works, why it works, and how to scale it.
- Establish social measurement frameworks across reach, engagement, audience growth, content performance, community, and commercial impact.
- Continuously experiment with new platforms, formats, creators, technologies, and storytelling approaches.
- Be the voice of social and culture within the organisation, bringing audience insights and emerging trends into wider marketing conversations.
- Take complete ownership of getting ideas from concept → execution → amplification → measurement → optimisation.
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Skills & Qualifications 🧩
- 8–12 years of experience in social media, content, organic social marketing, brand, or a related discipline.
- Proven experience building and executing social strategies for consumer, lifestyle, retail, e-commerce, entertainment, or digital-first brands.
- Someone who is genuinely hands-on and comfortable operating as an individual contributor.
- A strong track record of taking ideas from a blank page and turning them into real campaigns, content, conversations, and results.
- Deep understanding of TikTok, Instagram, YouTube, LinkedIn, X, and the wider social ecosystem.
- Strong understanding of UGC, influencer marketing, creator partnerships, PR, and social-first storytelling.
- Exceptional cultural awareness — you naturally know what people are talking about, what is gaining momentum, and what brands should be doing about it.
- Strong creative instincts and the ability to develop ideas that are bold, relevant, entertaining, and commercially meaningful.
- Strong copywriting, scripting, storytelling, and editorial skills.
- Comfortable being both the strategist and the doer.
- Strong understanding of social analytics, audience behaviour, content performance, and optimisation.
- Commercially minded, with the ability to connect social activity to brand growth, customer acquisition, engagement, and revenue.
- Highly entrepreneurial, proactive, and comfortable working at speed.
- Someone who takes ownership rather than waiting for instructions.
- Someone who is willing to go above and beyond, challenge the status quo, and do whatever it takes to make the brand win.
- Excellent stakeholder management and communication skills.
- A strong portfolio demonstrating social campaigns, content, creator work, UGC, or measurable brand growth is highly desirable.
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The Process ➡️
- Initial screening with Global Head of HR
- Interview with Head of Brand Marketing
- Practical task / social strategy assignment
- Interview with General Manager/COO
- Final interview with CEO ⏱️ Process typically concludes within 4–6 weeks
Why Join Winnrz ⁉️
At Winnrz, you won’t be inheriting a social playbook — you’ll be writing it. This is an opportunity to build the social identity of a disruptive UK brand from the ground up and make Winnrz part of the cultural conversation. If you’re the kind of person who sees the opportunity, builds the idea, gets everyone moving, and gets it out into the world — this could be your role.
Come make some noise. 🚀
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