THG
Social Media Lead | Cult Beauty
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About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2,500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate, and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
Cult Beauty
Cult Beauty is part of THG Beauty, a division of THG — a global ecommerce group with a mission to be the leading online destination for beauty and sports nutrition.
Alongside sister retail sites LOOKFANTASTIC and Dermstore, and a portfolio of owned beauty brands, THG Beauty combines its position as retailer, brand owner, and manufacturer to support the beauty industry's ongoing shift online.
Cult Beauty champions transparency and trust, curating a range of premium and cult-status brands for a discerning, beauty-obsessed community across the UK and international markets.
Why be a Social Media Lead at THG Beauty?
As Social Media Lead, you’ll lead Cult Beauty’s social vision and strategy, shaping how the brand shows up, connects, and builds community across every platform. Sitting at the intersection of content, culture, and creativity, you’ll evolve our channel identities, develop distinctive social-first content franchises, and turn our wider content and campaign strategy into ideas designed to make an impact on social. You’ll lead and inspire the social team, championing creative ambition while using audience and performance insights to continually evolve our approach.
As Social Media Lead, you’ll:
- Own and evolve Cult Beauty’s overarching organic social media strategy across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
- Define a clear purpose, audience, and creative approach for each social channel, ensuring our content feels distinctive and platform-native.
- Execute our social-first strategy, identifying how key campaigns, launches, cultural moments, and commercial priorities should come to life across social.
- Lead social-first campaign ideation across key brand and commercial moments, working closely with Content, Creative, Buying, Retail Media, and Marketing teams.
- Own and manage the social media budget, ensuring investment is strategically allocated across creators, tools, and external partners to maximize impact and deliver against key objectives.
- Develop and deliver distinctive, repeatable social-first content franchises that build audience recognition, engagement, and brand equity.
- Lead weekly social ideation and planning sessions, creating a culture of proactive creativity and ensuring the team is consistently bringing forward new ideas.
- Act as a guardian of Cult Beauty’s social identity, ensuring our tone of voice, visual language, and content approach remain consistent, reviewing and signing off weekly content, creative, and copy across channels.
- Identify emerging social trends, platform developments, creators, and cultural conversations, translating these into relevant opportunities for our brand.
- Work closely with the Social Media & Community Manager to ensure strategy translates into an effective and balanced social calendar.
- Use channel performance, audience behavior, and social listening to identify opportunities, shape future content, and continually optimize our strategy.
- Define social KPIs and success measures, ensuring performance and learnings are clearly communicated back to the wider business.
- Manage, develop, and inspire the Social team, creating clear ownership across channels while encouraging collaboration and shared learning.
- Champion social-first thinking across the wider business, helping teams understand how social can build brand relevance, community, and commercial impact.
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What skills and experience do I need for this role?
- 4+ years’ experience in a senior social media role within a brand, retailer, agency, or editorial environment.
- Proven experience developing and delivering successful multi-channel organic social strategies.
- Strong understanding of Instagram, TikTok, and YouTube, including how audiences, creative behaviors, and content formats differ by platform.
- A strong creative instinct with experience developing social-first concepts, campaigns, and repeatable content franchises.
- Deep understanding of social culture, trends, creators, and emerging platform behaviors.
- Experience leading, managing, and developing a social media team.
- Strong understanding of social analytics, with the ability to turn performance data and audience insights into clear strategic and creative actions.
- Strong creative judgment and confidence giving clear, constructive feedback on social creative and copy.
- Excellent communication and stakeholder management skills, with experience collaborating across Content, Creative, Brand, Marketing, and Commercial teams.
- Highly organized and comfortable balancing longer-term strategic thinking with the fast-moving nature of social.
- A proactive, curious, and collaborative approach, with the confidence to challenge convention and continually evolve how a brand shows up socially.
- A genuine passion for beauty and a strong understanding of the brands, trends, creators, and conversations shaping the industry.
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What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent team to discuss further.
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