We Are Refyne
Social Media Lead
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Social Media Lead
Location: London
Salary: Up to £80k + Hybrid Working/ 2 days in Office + Excellent Benefits Package
About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
I am pleased to be partnering with a fast-growing wellness and lifestyle brand that has built a strong reputation around performance, health, and daily optimisation. Since launch, the business has scaled rapidly through digital channels and strategic partnerships, achieving impressive growth and expanding its presence internationally. They offer truly leading benefits and perks, keeping their employee wellbeing at the centre of everything they do!
Overview
This is a key hire within the marketing team, responsible for leading and executing the brand’s social media strategy across multiple platforms. You will take ownership of content, campaigns, and community engagement, helping to shape the brand’s digital voice and build a highly engaged online audience. This role blends creativity with data-driven thinking, offering the opportunity to make a tangible impact in a high-growth environment.
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Key Responsibilities
- Develop and implement a comprehensive social media strategy aligned with brand and marketing objectives.
- Create, curate, and manage high-quality content across all social platforms, including graphics, video, and copy.
- Plan and execute paid social campaigns, managing budgets, targeting, and performance optimisation.
- Monitor trends, competitor activity, and audience insights to inform content and campaign direction.
- Manage day-to-day community engagement, responding to comments and messages to build strong relationships.
- Analyse performance metrics and deliver actionable insights to improve campaign effectiveness.
- Collaborate closely with the wider marketing team to ensure consistent messaging and integrated campaigns.
- Identify and leverage user-generated content to enhance authenticity and engagement.
You Are
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Your very own career expert that helps elevate your application to the next level.
- Experienced in a Social Media Manager or similar role, with a strong track record of successful campaigns.
- Confident developing and executing strategies across platforms such as Instagram, TikTok, LinkedIn, and more.
- Skilled in social media tools, analytics platforms, and performance tracking.
- Creatively driven, with experience using design tools such as Adobe Creative Suite.
- Knowledgeable in paid social advertising and best practices for creative and targeting.
- A strong communicator with excellent written skills and attention to detail.
- Commercially aware, with experience managing budgets and measuring ROI against KPIs.
- Comfortable working in fast-paced or high-growth environments.
- Strategic in mindset, with the ability to plan and execute effectively.
What you'll get in return
- Hybrid working (up to 3 days from home)
- Travel allowance
- Competitive base salary
- Private Health Care including Dental & Vision
- Pension Match (Up to 5% input)
- Wellness Perks
- Training and Progression Plans
- Advanced Career Growth Opportunities
- 25 days holiday + Bank Holidays - (increasing with years of service!!)
- Laid back, family feel culture
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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