Aquent
Social Media Lead (TV) [AQ-13011]
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Aquent, a leading talent solutions partner, is thrilled to collaborate with a global entertainment platform that is redefining how audiences experience and connect with compelling stories.
This innovative client is at the forefront of creating original series and films that captivate millions worldwide, fostering vibrant communities and driving cultural conversations. We are seeking a visionary and dynamic individual to join their marketing team and play a pivotal role in shaping the social narrative around their groundbreaking content.
About The Role
As a leader in social media strategy for original content, you will be at the heart of building word-of-mouth, sparking conversations, and cultivating deep fandoms for our brand, content, and talent. This is an extraordinary opportunity to be the social authority within cross-functional teams, driving global campaigns that not only build passionate communities but also earn significant cultural conversation and deliver tangible business impact. You will leverage your profound understanding of internet culture and your creative storytelling prowess to connect with audiences, transforming viewers into devoted fans and amplifying the reach of our captivating programming.
What You’ll Do
- Own social strategy and creative development for a diverse range of original programming, including drama, comedy, unscripted series, and films.
- Develop audience-first frameworks, defining target audiences, guiding social creative direction, and identifying owned, earned, and paid distribution opportunities.
- Independently lead campaigns from brief through execution, bringing strategic and creative ownership to every stage.
- Take calculated risks and make critical decisions to push high-impact work forward.
- Drive the launch of key marketing assets across social platforms, ensuring every moment is executed with intention and creative excellence.
- Identify and integrate talent, creator, and partner opportunities into campaign development and execution.
- Develop, concept, adapt, and lead content capture initiatives to drive word-of-mouth and deepen fan connection to our programming.
- Manage the full suite of content supporting each title across the planned social ecosystem for the entire campaign duration.
- Innovate at every level of execution, from platform strategy to individual asset creation, finding novel and thoughtful approaches.
- Implement complex, highly creative social initiatives, providing comprehensive analysis and clear recommendations.
- Utilize internal and external social analytics to continuously inform strategy and iterate on creativity and innovation.
- Develop and report against clear KPIs and success metrics that directly connect social activity to business goals.
- Proactively monitor platform evolution, competitor activity, and cultural conversations, presenting informed points of view on optimization and opportunities.
- Anticipate potential issues and proactively bring solutions without being prompted.
- Serve as the social authority within cross-functional title teams, contributing a sharp, informed social perspective to planning and creative decisions.
- Manage social campaign and creative strategy across internal and external creative partners and agencies, providing clear guidance, evaluation, and redirection.
- Collaborate with marketing teams across the business to educate, integrate, and embed social thinking into all marketing efforts.
- Pitch and build work with conviction, confidence, and humility, ensuring cross-functional alignment.
- Partner with central teams to ensure alignment with company-wide best practices and policies.
- Network with senior internal and external peers, talent, and filmmakers, building relationships that foster better work.
- Embody and reinforce our company’s values and a collaborative mindset in all interactions.
- Foster strong, productive peer relationships and actively contribute to a positive, ambitious team culture.
- Contribute to a culture of feedback, seeking input on your performance and proactively sharing feedback with others.
- Demonstrate a team-first mindset, prioritizing business goals and collective success over personal recognition.
- Ensure brand consistency in marketing, messaging, and creative across all internal and external partners.
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Must-Have Qualifications
- 7-10 years of experience in social media, entertainment, or big consumer brand marketing, with a strong track record of developing and driving world-class campaigns with significant impact across reach, engagement, and cultural conversation.
- Fluent in social media best practices, understanding what content, creative, and formats perform best across platforms, with experience in multi-channel distribution and a continuous evolution of your point of view on platform optimization.
- Expertise in and a passion for tailoring audience strategies to specific markets.
- Strong command of social analytics and publishing tools, leveraging data and intuition for smart content decisions and continuous iteration.
- A creative storyteller with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect this instinct to real ROI.
- Clear, effective communicator and strong creative collaborator, capable of pitching with conviction and clarity, reading the room, balancing confidence with humility, and bringing stakeholders along.
- Highly driven self-starter with excellent prioritization skills and the ability to advance large amounts of work in a fast-paced, fluid environment.
- Experience working directly with talent, creators, and filmmakers, bringing the right creative energy and level of professionalism and discretion to these relationships.
- Adept at taking accountability without direct control and using influence without authority.
- Cross-functionally excellent, capable of building strong, trusted relationships and working effectively across a highly matrixed marketing organization.
- Demonstrates learning agility and embraces change, evolving alongside the organization and platforms.
- Thrives in ambiguity with competing demands and high-stakes deadlines, always with an obsessive focus on the audience experience.
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Client Description
Our Client is a multinational technology company that boasts some of the most popular consumer electronics on the planet. They also offer prolific media and entertainment services, software, cloud services, fitness accessories, and payment solutions.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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