Netmums
Social Media Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About the Role
We're looking for a confident, creative Social Media Manager to lead the creation, performance and growth of standout social content across all social including TikTok, Instagram, Facebook and YouTube.
You'll be hands-on in creating engaging social content every day from video and graphics to posts, carousels and platform-first formats, while owning the performance, strategy and continuous improvement of everything we publish. Working within our social-first content strategy, you'll ensure our content is optimised for each platform, driving audience growth and engagement.
Working from our London office, you'll produce a mix of emotional and funny vox pops, stylish celebrity interviews, engaging podcast content and other social-first content designed for both short-form and long-form platforms. You'll also be responsible for understanding what works, why it works, and how we can continually improve our content to maximise reach, engagement and impact.
Key Responsibilities
Content Creation & Production
- Plan, create and publish social-first video content across TikTok, Instagram, Facebook and YouTube
- Produce short-form (Reels, Shorts, TikTok) and long-form YouTube content
- Film and produce vox pops (emotional, funny, relatable) in-studio and on location
- Lead and host modern, stylish celebrity interviews
- Record and produce podcast content (including video podcasts for YouTube)
- Appear on camera when needed and act as a confident face/voice of content
- Optimise content for each platform (hooks, pacing, thumbnails, captions, retention)
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Performance & Strategy
- Analyse content performance across all platforms (views, engagement, watch time, shares, retention)
- Identify patterns in what is working, and what isn’t, and translate insights into action
- Continuously refine content formats, hooks, and storytelling based on data
- Stay ahead of platform trends and apply them in a way that fits a parenting audience
- Help shape the wider content strategy based on audience behaviour and performance insight
Community & Brand Representation
- Support community engagement across comments, DMs and audience interactions
- Represent the brand at events, including hosting, interviewing or speaking when required
Skills & Experience
Essential
- Strong experience creating and managing video content for social platforms
- Experience with YouTube content (including understanding of retention, thumbnails and titles)
- Comfortable filming, directing and producing content in a studio environment
- Proven ability to analyse performance data and turn insights into content decisions
- Experience producing vox pops, interviews or similar social-first formats
- Strong understanding of TikTok, Instagram, Facebook and YouTube trends
- Confident on camera and comfortable engaging with contributors, guests and the public
- Strong storytelling ability with a clear sense of what performs on social
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable
- Experience conducting celebrity interviews or working with talent
- Podcast production experience (especially video podcasts for YouTube)
- Basic editing skills (Premiere Pro, CapCut or similar)
- Experience in parenting, lifestyle or digital publishing
- Community management experience
Personal Attributes
- Confident, outgoing and naturally engaging on and off camera
- Creative thinker with strong editorial instincts
- Analytical mindset - curious about what drives performance
- Comfortable switching between creative execution and strategic thinking
- Fast-paced, adaptable and highly proactive
- Strong communicator who can represent the brand externally
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location