Green Lane Co
Social Media Manager
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About Green Lane Co
Green Lane Co is an independent country and western lifestyle retailer based in the Lake District. With our existing store in Hawkshead and our new Keswick store opening soon, we're looking for a creative Freelance Social Media Manager to help us take the next step with the brand. We stock a growing range of country, western and lifestyle brands, and we're looking for someone who can bring that to life across our social channels.
This isn't a role where we want to hand someone a list of posts to schedule each week. We want someone who understands social media, enjoys creating content and can bring their own ideas to the table. You'll have the freedom to spot opportunities, experiment with content and help shape how Green Lane Co looks and communicates online. Ultimately, we want our social media to do three things: grow our audience, increase engagement and turn that attention into footfall in Hawkshead and Keswick and sales through our website.
The Role
This is a freelance role requiring approximately one day per week, with flexibility around how that time is used. Some weeks may involve spending time in Hawkshead or Keswick shooting content, while others may be predominantly editing, planning and scheduling from home. We want someone who is comfortable getting out into the stores, picking up a camera or phone and creating the content themselves, from initial idea through to filming, editing and publishing. You'll also occasionally join us at country shows, store events, product launches and other relevant events to capture content. Travel to both Hawkshead and Keswick is essential, so applicants will need to be able to travel independently between locations.
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What You'll Be Doing
You'll take responsibility for the day-to-day content and organic social presence of Green Lane Co across Instagram, Facebook and TikTok. You will be responsible for the full content process including generating ideas, planning, shooting photography and video, editing and preparing content for publication. You'll also:
- Plan and manage a consistent social media content calendar
- Create engaging content from both our Hawkshead and Keswick stores
- Develop content around new products, collections and brands
- Support the launch and ongoing promotion of our new Keswick store
- Work with the brands we stock to identify collaborative content opportunities
- Support brand and product launches
- Create content around events, shows and seasonal campaigns
- Increase engagement and build a genuine community around Green Lane Co
- Engage with customers and followers through our social channels
- Monitor social media performance and identify what is and isn't working
- Monitor Google Analytics to understand how social activity is driving website traffic
- Monitor Google reviews and help encourage continued customer feedback
- Keep up with relevant social trends without losing the identity of the Green Lane Co brand
- Regularly bring new content ideas and opportunities to the business
This role is focused on organic social media and content creation. You will not be responsible for managing paid Meta or Google advertising.
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Who We're Looking For
We're much more interested in what you can create than what qualifications you have. You could already be working freelance with several clients, have worked in-house for another brand, or be relatively early in your career with an exceptional portfolio.
You'll ideally:
- Have experience creating social media content for a brand or business
- Have a strong portfolio of photography and short-form video content
- Be confident filming and editing Reels and TikToks
- Understand what makes people stop scrolling and engage with content
- Have a good understanding of Instagram, Facebook and TikTok
- Be comfortable working independently and managing your own workload
- Be able to turn one content shoot into multiple useful pieces of content
- Understand basic social media analytics and Google Analytics
- Have strong written communication and attention to detail
- Be confident approaching staff and customers to capture natural content
- Be able to travel regularly to both Hawkshead and Keswick
- Be available for occasional events, launches and country shows
An interest in country clothing, rural life, western wear, shooting, farming, equestrian or similar areas would be a major advantage.
You don't need to know every brand or product we sell from day one, but you should understand the type of customer we're trying to reach and be genuinely interested in the world Green Lane Co operates in.
Rates & Benefits
£125–£150 per day, depending on experience and portfolio Approximately 1 day per week / 4–5 days per month.
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