Pooch and Mutt
Social Media manager - 12 month Maternity Cover
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Job Role: Part time Social Media Manager (12-month FTC, maternity cover ending January/February 2028, 3.5 days per week)
Salary: £30K p/a
Location: This is a remote position requiring travel within the UK for filming and content capture - fully expensed.
Are you a social media enthusiast looking for your next opportunity that will bring creativity, excitement and plenty of dogs to your daily work life?
Our fast-growing business is looking for a creative and commercially minded Social Media Manager to help us grow our social presence, build our community and create content that gets people (and their pooches) talking.
We’re looking for a motivated self-starter with a passion for all things social and all things dogs, who can develop and implement an effective social media strategy across our key channels. From big campaign ideas and product launches to reactive trends and always-on content, you’ll be responsible for creating social-first activity that builds brand love, drives engagement and supports wider business objectives.
This person needs to be ready to own our social channels, have their finger firmly on the pulse of the latest trends and understand what makes content stop the scroll. You’ll work closely with our creative, marketing, eCommerce and wider teams, to bring campaigns to life and maximise their impact across social.
You’ll also be responsible for using data and insights to shape our strategy, reporting on performance and continually testing new formats, ideas and approaches to help us grow.
Pooch & Mutt is remote first and run by a small, talented and multi-faceted team. The successful applicant will report to the Brand Lead, while working closely with the eCommerce, Marketing and Sales teams to ensure social plays a key role in achieving our wider business goals.
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Responsibilities
- Develop and implement social media strategies aligned with wider brand and business objectives
- Lead creative ideation for campaigns, product launches, trends, partnerships and always-on content
- Manage and support one Social Media Executive, conducting weekly 1:1s and helping to ensure KPIs and targets are achieved
- Stay up to date with competitors, emerging social media trends and wider industry activity to inform and evolve the social strategy
- Develop and manage monthly and annual content calendars, sharing monthly previews with brand lead.
- Visualise and brief creative ideas to the design team, ensuring content is engaging, on-brand and resonates with our target audience
- Create and oversee engaging, platform-specific content across Instagram, TikTok, Facebook and other relevant channels
- Use data and audience insights to identify learnings, optimise content and inform future social activity
- Track key social KPIs, including reach, engagement, views, audience growth, website traffic and conversions
- Analyse social media performance and produce weekly, monthly and quarterly reports, presenting key insights and recommendations
- Continuously test new formats, creative approaches and content pillars to drive channel growth and engagement
- Monitor and respond to customer feedback, comments and conversations across social media channels
- Collaborate with wider marketing, PR, Paid Social, Influencer, creative and commercial teams to deliver integrated campaigns and support wider business objectives
What we’re looking for
- Minimum 3 years’ experience working in social media, ideally within a fast-paced brand or agency environment
- Confident creating social-first content, including filming, appearing on camera and video editing
- Experience working alongside influencer teams, creators and/or ambassador communities
- Strong working knowledge of social media platforms, with a particular focus on Instagram, TikTok and Facebook
- Confident analysing in-platform analytics and using data and insights to inform content and strategy
- Experience using social media scheduling and management tools such as Dash Hudson, Sprout Social, HubSpot or similar
- Strong creative flair with an excellent eye for detail and a clear understanding of what makes engaging social content
- Ability to work quickly and efficiently across multiple briefs, priorities and deadlines
- Excellent communication and collaboration skills, with the ability to communicate clearly and concisely with a range of stakeholders
- Self-motivated, proactive, a team player that’s excited by new challenges and opportunities
- Strong understanding of social media trends and the ability to identify opportunities to keep content fresh, relevant and culturally engaging
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Details
Salary: £30,000
Level: Social media manager
Reporting into: Brand Lead
Hours: Part time - 3.5 days a week (26.25 hours per week)
Location: Remote
Benefits
- Health insurance with Vitality
- Flexible, remote first working
- 14 days holiday per year + bank holidays
- We close between Christmas & New Year, meaning it doesn’t eat into your holiday allowance (hooray!)
- Regular team socials (Don’t worry, there’s no awkward team building sessions – it is all about kicking back and having fun)
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