Zellis
Social Media Manager
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About Zellis
We are Zellis, a leading provider of AI-enabled HR, Workforce Management, and Pay solutions for the UK and Ireland. We help public and private sector organisations elevate how their people experience work, by designing exceptional employee experiences.
About the Role
We are on the hunt for a Social Media Manager who can turn powerful storytelling into tangible marketing performance by boosting awareness, engagement, and demand for our flagship solution ZellisONE.
We’re looking for a creative, commercially minded Organic Social Manager who can humanise complex B2B technology concepts into thought-provoking, value-led social media activation (organic) that resonates with CPOs/senior HR leaders, CFOs, operations, and business leaders.
You’ll play a pivotal role in connecting our brand strategy to our go-to-market activity, partnering closely with demand generation, product marketing, and other internal experts and stakeholders.
Key Responsibilities
- Content Creation: Be part of a team creating powerful, audience-first content. From high-value, brand-led pieces through to blogs, case studies, eBooks, videos, brochures, and more, you leverage organic social as a channel to position Zellis as an authority and expert in workforce transformation.
- Channel Management: Own day-to-day management of Zellis organic channels across key themes (e.g., pay, HR tech, financial wellbeing, sector angles), maintaining a consistent brand presence and editorial calendar that connects to brand, campaigns, events, customer stories.
- Customer Interaction: Monitor comments and interactions, respond in a timely fashion where appropriate, and escalate customer/commercial queries to the right teams.
- Internal Alignment: Improve alignment with internal comms so our external story and internal narrative reinforce one another.
- Content Repurposing: Drive a stronger repurposing engine - turning long-form assets into high-performing organic formats (carousels, short video, quote graphics, myth vs reality, checklists, “imagine this” scenarios, ICYMI, resource round-ups).
- Platform Optimization: Build and execute a plan for best leveraging in-platform tools (e.g., LinkedIn Boosts, newsletters, events).
- Event Coverage: Build a consistent approach for event coverage: pre-prepared templates for ‘on-the-day’, minimum post targets per event, and a simple social content capture process so teams can gather usable footage in real time.
- YouTube Strategy: Build and maintain a clear YouTube roadmap: content themes, formats, and cadence, aligned to business priorities and audience needs. Apply YouTube best practice across titles, metadata, and descriptions, and establish repeatable publishing and optimization routines.
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KPIs
- Consistency & Quality: Reliable weekly cadence; improved content mix and format diversity.
- Growth: Audience growth on priority channels; increased visibility of organic performance through regular reporting.
- Engagement: Stronger engagement rate and meaningful interactions (comments/shares), particularly on expert-led content.
- LinkedIn Performance: LinkedIn as a power channel.
- YouTube Momentum: An established roadmap and repeatable publishing/optimization rhythm.
- DSMN8 Adoption and ROI: Strong adoption rates for the tool and drive increased engagement on LinkedIn via employee networks.
- Learning Velocity: Visible improvements driven by testing and clear actioning of insights.
Skills & Experience
- You’re a commercially minded social guru who understands how great content drives brand strength and marketing pipeline.
- Significant experience in B2B social media marketing, ideally within SaaS or enterprise technology sectors (HR tech experience is a bonus).
- Proven ability to craft social content that cuts through the noise, captures attention, and meets decision makers at their stage in the buyer journey across awareness, consideration, and conversion.
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Benefits & Culture
At Zellis, we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers, and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organization. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
- Unstoppable together.
- Always learning.
- Make it count.
- Think scale.
Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo, and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis, you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible, and hugely supportive.
We also love to reward and recognize our brilliant colleagues. As part of your benefits package, you’ll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
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