My Carry Potty
Social Media Manager
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About Us
We are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond.
Role Overview
Are you a creative powerhouse who lives and breathes social media? Can you craft trend-aware content that drives engagement, builds community, and converts?
We're looking for an experienced Social Media & Content Manager who is a strategic thinker, video editing wizard, graphic design guru, AI workflow optimiser, and trend-spotter all rolled into one. You'll take full ownership of our social media and brand presence across multiple channels.
Ownership is the key word. We're a small team and there's no content calendar waiting for you. You'll agree the strategy and the targets with our Marketing Director, and from there you decide what gets made, when it goes out, and what we try next. Your work is visible to the Marketing Director and the founders the day it goes live, which is both the best part of this job and the hardest part of it.
Location: We are based in Bournemouth but are open to remote work for exceptional candidates located outside of Dorset.
Key Responsibilities
Social Media Strategy & Content Production
- Take full ownership of our organic social presence - you set the plan, we agree the targets
- Build and run your own content calendar and testing roadmap
- Create, edit, and publish 2–3 pieces of polished content daily across Instagram, TikTok, Facebook, and YouTube
- Shoot and edit short-form video using CapCut, Premiere Pro, or Final Cut Pro
- Design graphics using Adobe Illustrator, Photoshop, and Canva
- Develop content pillars that drive engagement and meet KPIs
- Grow organic reach so paid amplifies what's already working rather than carrying sales alone
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AI Tools & Workflow Optimisation
- Leverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and quality
- Test latest AI developments weekly and integrate into workflows
- Use AI for ideation, copywriting, image generation, and video enhancement
Multi-Market Content & Conversion Focus
- Create content that resonates across UK and USA
- Craft attention-grabbing hooks that stop the scroll in the first two seconds
- Design strategic CTAs that drive conversions
- Monitor trends daily and adapt to My Carry Potty's brand voice
Campaign Execution & Operations
- Work with Marketing Director to plan and execute multi-platform campaigns
- Coordinate launches across social, email, and paid ads
- Deliver campaign assets on brief and on deadline, first time
- Complete tasks independently and troubleshoot issues proactively
How You'll Be Measured
A simple scorecard, reviewed monthly. Baselines set in week one, targets agreed by day 30:
- Output - consistent daily volume across platforms
- Organic reach - monthly views and videos breaking out past target
- Engagement quality - engagement rate, saves and shares
- Conversion contribution - content that measurably drives traffic and sales
- Initiative - what you launched that nobody asked you to launch
Must-Have Skills
Core Competencies
- 3+ years running social for a consumer brand, where you personally produced the content
- Experience inside a scaling brand - somewhere growing fast, with a small team and limited resource
- Advanced video editing (CapCut, Premiere Pro, or Final Cut Pro) with strong portfolio
- Proficiency in Adobe Illustrator and/or Photoshop
- Demonstrable organic growth results - an account you took from A to B, with the numbers
- Hands-on experience with AI content tools and willingness to experiment with emerging platforms
- Familiarity with Meta and TikTok advertising platforms
- Understanding of consumer psychology and conversion-focused copywriting
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Work Style
- You set your own agenda against agreed goals rather than waiting to be told
- Thrive in fast-paced environments with multiple deadlines
- Proactive, solutions-oriented, and detail-focused
- Comfortable applying an established brand system rather than inventing your own
- Comfortable receiving feedback and iterating quickly
What We Offer
- Competitive salary based on experience
- Genuine ownership of a channel that matters to the business
- Direct mentorship from Marketing Director
- Room to grow and develop new skills in a fast growing company
- Real impact on a rapidly scaling business
- Collaborative team culture where your ideas matter
- Mission-driven brand that genuinely helps families
Ready to Apply?
We value talent, creativity, and passion - but we need to see the work. Send us:
- Your portfolio - 3 short-form videos you personally shot and edited, with view counts
- Your best-performing piece - what the hook was, why it worked, and what it drove commercially
- One account you grew - before-and-after numbers and the timeframe
- One thing you initiated yourself - a format, series or campaign nobody asked you for, and what happened
Applications without a portfolio and numbers won't be reviewed.
Shortlisted candidates will complete a short editing task - raw product footage and our brand guidelines, one edited short-form video with caption options. Under an hour, and it shows us exactly how you work.
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