Job Title: Social Media Manager

Reports To: Interim Digital Director

Term: Full time

Salary: £37,500 - £42,500 per annum

Office: London Bridge Area (Hybrid WFH & Office)

Hours: 9.30am – 5.30pm (Flexi-time available)

Company and Job Overview:

The Sports Marketing Group (SMG) is a fast growing and proven sport marketing agency specialising in brand partnerships, PR & communications, social strategy and digital activation across the international sports industry. Founded in 2017, we've delivered high profile brand partnerships across Formula 1 and Esports, promoted major sporting events worldwide and created digital and social campaigns that engage fans across multiple markets and languages. With offices across London, Monaco, UAE and Riyadh, we work with clients worldwide in a way that is authentic and true to the 'people first' and collaborative culture we have cultivated.

SMG's social output spans some of the biggest events, brands and rightsholders in Formula 1 and international motorsport, delivered across every major platform. As our client roster and content volume continue to grow, we're looking for an organised, creative Social Media Manager with a passion for sport storytelling, to think strategically while delivering day-to-day execution across a multi-account agency environment. The successful candidate will take ownership of developing impactful social strategies, producing and executing creative content across different markets and sports properties, and building engaged online communities. You will work closely with the digital & content, brand partnerships and PR teams to ensure output supports commercial, engagement and audience growth objectives.

Responsibilities & Duties

• Own the day-to-day strategic planning, execution and management of social channels across a portfolio of SMG client accounts, including ideation, scheduling, publishing and community management.
• Build and maintain effective social content calendars that align with race weekends, campaign moments and client commercial priorities, ensuring high-quality execution that aligns with each client’s vision and strategic goals.
• Translate broader brand and partnership objectives into platform-native content ideas, formats and copy across all relevant channels.
• Track and report on channel performance, using data and platform insights to continuously refine content strategy, formulate clear, actionable recommendations, understand social sentiment and prove ROI to clients.
• Create and execute optimised paid media plans
• Assist in the creation and execution of influencer campaigns
• Maintain a rounded knowledge of platform updates, industry trends, algorithm developments and audience behaviour, bringing fresh ideas into internal and client-facing meetings
• Lead assigned client accounts and act as a support network to other accounts
• Work closely with the content production team to brief in assets, ensuring social requirements are considered from the earliest stages of shoots and edits.
• Manage on event execution, providing real-time social coverage across race weekends and live events, adapting content plans as moments unfold.
• Create low-lift content on event including basic editing and content capture, with guidance from the digital content team.
• Monitor community sentiment and respond to comments/DMs in a manner consistent with each client's brand voice.
• Support the wider team in pitch and new business processes, contributing social strategy input, audience insights and platform recommendations.
• Keep clients informed with clear, proactive communication on planning, performance and emerging opportunities.
• Support the growth of social as a formal SMG service line, helping shape process, tools and best practice as the team scales.