Atlassian Williams F1 Team
Social Media Manager
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Role Description
The Social Media Manager provides key support to the Senior Channel Manager and operates at the intersection of fans, brand, and revenue. They are responsible for the quality, creative ambition, and commercial value of the team's social publishing with a clear understanding of how great content grows fanbases, builds brand equity, and drives commercial returns for Williams.
The Social Media Manager leads the planning, creation, and publishing of best-in-class content across Williams’ social channels, including:
- Support the planning, creation, and publishing of content across all social media channels, in line with Williams’ overarching social and content strategy and content pillars.
- Provide experienced support to channel strategy, audience growth planning, and fan engagement frameworks, with a clear understanding of how social drives brand value and revenue for the team.
- Demonstrate a fluent understanding of fans, brand, and revenue as interconnected levers: how fan-first content builds reach and loyalty, how brand standards protect equity, and how both translate into commercial value for partners.
- Provide commercial and creative social expertise to Williams’ Partners, attending partner meetings with an agency mindset, proactively pitching new ideas when relevant, and ways to elevate campaigns beyond the brief.
- Champion rigorous quality control on every asset before publish, following Williams’ social content proofing process in full, checking partner logos, spelling, grammar, channel specifics, rights, and brand compliance.
- Own the partner check within the proofing flow: confirming contractual obligations, logo accuracy, Partner Manager approval, and performance-metric logging for every partner asset.
- Act as brand guardian for social, ensuring every post reflects Williams’ narrative, tone, and audience targeting, and meets Brand quality guidelines ahead of sign-off.
- Set an exceptionally high bar for creative and visual quality across every post, holding the wider content team to the same standard.
- Bring deep expertise in both organic and paid social best practice, using paid media to extend reach and performance of organic content and partner campaigns.
- Work closely with the Fan Engagement team to use data and insight to inform creative decisions and to document the commercial value of content to partners and stakeholders.
- Collaborate closely with Creative, Communications, Partnerships, and wider Marketing teams to develop content that meets brand and business objectives.
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Company Description
For almost 50 years, Williams has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivaled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.
Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda, and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill, and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.
Qualifications
Essential:
- 5+ years' experience managing social media channels for leading brands, sports properties, or agencies, with strong partner and client management expertise and a proven ability to deliver best-in-class social content and campaigns.
- Demonstrable experience working with commercial partners, comfortable presenting ideas, elevating campaigns, and defending creative decisions in partner meetings.
- A sharp, fluent understanding of how fans, brand, and revenue interact in a sports context, with the ability to translate that understanding into editorial and commercial decisions.
- Exceptional creative judgment and an acute understanding of brand, with the ambition and taste to push visual and creative quality on every post.
- Meticulous attention to detail, with experience operating within a formal content proofing and sign-off process (partner logos, rights, spelling, brand compliance).
- Strong knowledge of both organic and paid social media, with hands-on experience planning and activating paid campaigns to support organic and partner content.
- Confident using social data and insight to inform decisions and evidence content and campaign value to partners.
- Excellent communication and interpersonal skills, with a collaborative team-player mindset and the ability to build trust quickly with partners and colleagues.
- Highly organized, resilient, and adaptable, able to manage competing priorities and a changeable workload at pace, without ever letting standards slip.
- Flexible to work occasional weekends and across time zones where required by the content and partner calendar.
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Desirable:
- Good working knowledge of Adobe Creative Suite; experience with Meta Business Manager or other paid social platforms.
- Motorsport knowledge or genuine passion for the sport and its global fanbase.
- Experience in a sports organization, entertainment property, or premium brand where fan engagement and brand integrity are central to commercial success.
Additional Information
Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.
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