Social Media Manager

London | £50,000 + Benefits

Are you a data-driven social media professional with a passion for creating high-performing campaigns and building engaging digital communities? We're recruiting for a Social Media Manager to join a premium, customer-centric organisation operating within the healthcare and hospitality sector. This is an opportunity to take ownership of social media strategy across multiple brands, combining creative storytelling with performance-driven lead generation.

The Role

Reporting into senior leadership, you'll be responsible for developing and executing social media strategies that drive brand awareness, engagement, lead generation and commercial growth. You'll oversee both paid and organic social activity, ensuring campaigns are optimised for performance while maintaining a consistent and engaging brand presence.

Key Responsibilities

• Develop and deliver social media strategies across multiple brands.
• Own paid social campaigns across Meta and LinkedIn, driving lead generation and customer acquisition.
• Manage audience targeting, segmentation, retargeting and performance optimisation.
• Monitor campaign performance, budgets, ROI and lead quality, making data-driven recommendations.
• Create and manage content calendars across key social channels.
• Work closely with internal stakeholders to deliver engaging content and campaigns.
• Travel between London locations to capture content and support social activity.
• Analyse performance metrics and produce regular reports and insights.
• Stay ahead of platform developments, social trends and emerging opportunities.