Partington’s Holiday Parks
Social Media Manager
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About the role
We’re looking for a creative, confident Content Creator & Social Media Manager to bring the Partington’s lifestyle to life across our social channels.
Around 80% of your time will be spent across our six holiday parks, meeting owners and guests, capturing stories, showcasing events and experiences, and creating content that makes people want to be part of it. From holiday home tours and owner stories to entertainment, food, friendships and unforgettable moments, you’ll show what life at Partington’s is really like.
Working closely with our Sales Development and park teams, you’ll combine creativity with commercial thinking to grow our social presence, engage our audiences and inspire more people to discover holiday home ownership. You will be an ambassador for our lifestyle brand, “to make every day feel like a holiday”.
Your mission
Your role is to make Partington’s impossible to scroll past.
You’ll create a social presence that feels fun, authentic, energetic and unmistakably Partington’s, while building a growing community of people who want to follow, visit and ultimately become part of our lifestyle.
You’ll tell the full Partington’s story across socials, from the first time someone discovers one of our parks, through to choosing their holiday home, becoming an owner and creating years of memories.
And because great content should deliver great results, you’ll also understand how your work contributes to website visits, enquiries, appointments and holiday home sales.
What you’ll be doing
Create content that brings Partington’s to life
- Film, photograph, write and edit engaging content across social media, websites, holiday home listings, email and campaigns, from Reels and Stories to holiday home tours, interviews and behind the scenes content.
- Showcase the Partington’s lifestyle through our parks, holiday homes, events, entertainment, attractions, food, owners, guests and teams, finding stories that make people want to visit and be part of it.
- Work with Sales Development and park teams to create compelling content for new and priority holiday homes, sales events and campaigns, both before, during and after each event.
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Own and grow our social channels
- Plan, schedule, publish and manage organic social content across all relevant platforms, adapting content to each audience while maintaining a consistent Partington’s style.
- Build an engaged community, grow relevant followers and turn conversations and social engagement into genuine holiday home enquiries.
- Manage comments and messages, respond appropriately to customer queries and work with teams across the business to identify new content opportunities.
Showcase the lifestyle and support sales
- Work closely with Sales Development to understand stock, offers, events and priorities, creating content that takes potential owners from discovering Partington’s to imagining themselves as an owner.
- Tell the story of holiday home ownership through real people and experiences, showing that it’s about more than the holiday home, it’s about family, friends, freedom, park life and creating memories.
Measure what works
- Track social performance, audience growth, engagement, website traffic and enquiries, using insights to continually improve our content and strategy.
- Identify and manage relevant influencer and creator partnerships, from initial contact through to campaigns, deliverables and results.
- Produce regular performance reports and recommendations, focusing on the content and activity that delivers the greatest impact.
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What we’re looking for
You’ll be creative, energetic, organised and genuinely passionate about social media and storytelling. You’ll ideally have:
- Experience creating photography and video content for a brand or business.
- Experience managing organic social channels and growing an engaged audience.
- Strong filming, editing and short form video skills.
- A natural eye for finding stories and turning everyday moments into engaging content.
- Excellent communication and writing skills.
- Confidence speaking with customers, owners, colleagues and creators.
- An understanding of how content can build a brand and generate enquiries and sales.
- The ability to use social media data to improve performance.
- Experience with tools such as CapCut, Lightroom, Luminar Neo, Canva Pro and scheduling platforms such as Hootsuite.
- A full UK driving licence and willingness to travel between our six parks.
The tools to bring your ideas to life
You’ll have a dedicated desk at Head Office, but your workplace will largely be our six parks.
We’ll provide:
- MacBook Pro and editing screen.
- iPhone Pro for filming and photography.
- Tripod, microphones and lighting equipment.
- Holiday home styling kit.
- CapCut, Lightroom, Luminar Neo and Canva Pro.
- Access to all relevant social platforms and scheduling tools.
- A shared content library for photography, footage and finished assets.
This is more than a social media role. It’s an opportunity to shape how people see Partington’s, build a community around our lifestyle and show future owners what their life could look like.
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