Social Media Manager

There will be opportunities to develop your responsibilities as the business and team grow, with potential to take ownership of specific pages, projects or areas of the network over time.

This role is office based at our London Bridge address and requires you to be in the office a minimum of 3 days per week, with the remaining 2 days working from home. As the business grows, the number of office days may increase.

Key responsibilities include:

• Work closely with the Social Media & Editorial Manager, Founder and wider Partnerships & Editorial teams to deliver the wider social and content strategy for GBM, supporting the continued growth of the network and ensuring consistently high-quality output.
• Take responsibility for the day-to-day management of designated GBM pages, ensuring they are consistently active, engaging and performing to the best of their ability across all relevant platforms.
• Support the Social Media & Editorial Manager in developing and implementing best practices across the network, helping ensure consistency in tone, quality, publishing, community management and content standards.
• Identify, monitor and beat competitors to social trends, breaking stories, viral moments and opportunities, ensuring relevant content is sourced, created and published quickly across the appropriate GBM channels.
• Support the continued growth and development of GBM’s proposition across the network, helping identify opportunities to improve our existing offering and explore new ways of reaching and engaging audiences.
• Help pitch, develop, create and support new original content series and repeatable formats across the GBM network. This includes contributing ideas, developing concepts, researching talent and locations, supporting production, filming, editing, publishing and analysing performance.
• Help take successful content formats and develop them further, looking at how they can be expanded across different platforms, pages, audiences and potential commercial opportunities.
• Assist with the creation of content for GBM’s owned social channels where required, including ideation, scripting, filming, editing and publishing.
• Actively post across the designated channel/s assigned to you, including occasional weekend or out-of-hours posting where required to respond to trends, breaking stories or audience behaviour.
• Support the management of freelance content creators, including communicating briefs, monitoring output, providing feedback and ensuring agreed rotas and responsibilities are being followed.
• Support weekly page and content catch-ups, contributing updates, ideas, performance insights and any issues that need to be addressed.
• Help identify and onboard new freelance creators and contributors as the network grows, supporting the expansion of the wider Content team.
• Support the management of page health across all relevant platforms, including helping resolve flags, restrictions, strikes, copyright issues and other platform-related problems.
• Have existing relationships with relevant contacts at platforms including Meta, TikTok and other social partners, supporting the wider team in resolving platform issues and identifying opportunities.
• Ensure monetisation opportunities are maximised across the pages you manage, working with the relevant internal teams to identify opportunities to increase revenue through platform monetisation, commercial content and other opportunities.

This is not an exhaustive job description list and you will be required to undertake other duties that may be assigned to you from time to time.

What we’re looking for:

• Shows a can-do attitude and goes the extra mile to achieve objectives.
• Communicates effectively at all levels, with strong written and verbal skills.
• Builds strong relationships with the editorial team & freelancers, understanding the different page audiences and ensuring all content is relevant and meets community guidelines.
• Strong understanding and interest in the world of digital and use of social channels e.g. Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit.
• Experience in content creation & channel management.
• 4 + years working for a Social publisher or social agency.
• Strong understanding of social strategy across multiple platforms, and willingness to contribute suggestions for our portfolio.
• Evaluation skills shown through regular reporting across social platforms, with an understanding of how to identify success and improve on learnings from past content.
• Passionate about great work and delivering strong business outcomes for clients
• An aptitude to learn in a fast-paced environment.
• Shows initiative and doesn’t wait to be instructed.
• Be genuinely passionate about GBM.
• Enjoy working collaboratively and be a lovely, bright spark that will add value to the company.
• Someone who has contacts with Social Media platforms to help support our network

What success looks like: Success in this role will be measured by supporting the continued growth of GBM’s network whilst maintaining a consistently high standard of output across all content and platforms.

Working closely with the Social Media & Editorial Manager and wider content team, this person will play an important role in driving growth, reach, engagement and monetisation across the GBM network.

Success will also be measured by how effectively this person supports the wider editorial team. This includes helping to identify and develop stories, trends and content opportunities, contributing ideas, assisting with content planning and ensuring that the team is consistently producing engaging, relevant and platform-native content.

The successful candidate will be trusted to take ownership of their responsibilities, manage their workload effectively and solve problems proactively. All and any issues should be approached with a solutions-focused mindset and communicated clearly to the wider team, with support sought when required.

You will be proactive in identifying new content opportunities, confident contributing ideas and comfortable working collaboratively with the Social Media & Editorial Manager, editors, freelancers and the wider GBM team.

We’re looking for someone who is excited to be part of that growth, who can support the existing team and help us continue to develop our following, editorial output and creative offering.

This is a role for someone who wants to be part of the content team, supporting the growth of the editorial team, strengthening the day-to-day output and helping GBM continue to grow.