WARDROBE ICONS
Social Media Manager
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Company Description
Wardrobe ICONS is a fashion platform dedicated to timeless, long-lasting style, founded by former fashion editors Laura Fantacci and Petro Stofberg. With 104k monthly readers, it is a trusted source for intelligent fashion advice that champions classic design and high-quality pieces. The team collaborates with prestigious partners and brands to create expert content that cuts through trends-driven noise. Wardrobe ICONS features influential cover stars and globally recognized figures, reinforcing its position within the fashion industry. The platform focuses on forever-pieces and grown-up style, offering guidance on what never goes out of fashion.
Role Description
This is a full-time, on-site Social Media Manager role based in London. The Social Media Manager will oversee daily content planning, creation, and publishing across platforms such as Instagram, Facebook, and Twitter.
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Responsibilities
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- Managing the content calendar
- Writing engaging posts and captions
- Optimizing performance through analytics
- Ensuring brand consistency
- Collaborating with editors, designers, and partners to support campaigns, features, and collaborations
- Engaging with the audience through comments, messages, and community initiatives
- Monitoring trends in fashion and social media, providing insights to refine strategy and grow the brand’s digital presence
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts.
- Proficiency in Content Strategy, including planning, scheduling, and aligning content with brand and campaign objectives.
- Excellent Writing and Communication skills, with the ability to create clear, engaging, and on-brand copy.
- Experience using analytics tools to track performance, report insights, and inform data-driven decisions.
- Experience within fashion, luxury, or lifestyle industries and an understanding of timeless, quality-driven style.
- Ability to work collaboratively in an on-site team environment and manage multiple projects and deadlines.
- Previous experience in a social media or digital marketing role; degree or equivalent experience in marketing, communications, or a related field is beneficial.
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