Additional Lengths Ltd
Social Media Manager
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Job Title: Social Media Manager
Salary: Up to circa £55,000 depending on skills and experience
Location: UK or Ireland based. This role will require some regular time spent at our HQ in Stockton-on-Tees.
About Us
Founded over 23 years ago by hair extension expert Victoria Lynch, Additional Lengths has grown into one of the UK’s leading hair extension specialists, delivering premium products and services to professionals and consumers worldwide, with ethical sourcing and excellence at the heart of everything we do.
Headquartered in Stockton-on-Tees in the North East of England, with a co-working space in London, we combine strong regional roots with a growing national and global presence.
We’re home to additionallengths.com, our direct-to-consumer destination for luxury extensions, and Remi Cachet, our global professional hair extension brand, setting the industry standard for premium hair, seamless results, and ethical sourcing.
As a certified B Corp, we’re proud to meet the highest standards of social and environmental performance, transparency, and accountability. From ethical hair sourcing and long-term supplier partnerships to a genuine focus on employee wellbeing, we believe great business should also be a force for good.
Recognised as one of the Sunday Times Best Places to Work in 2024, we foster a culture built on passion, creativity, and innovation. Our team has more than doubled in size in recent years, and with over £25 million in revenue last year, we’re experiencing exceptional global expansion with continued growth ahead.
Role Overview
The Social Media Manager is responsible for leading the social media strategy across Remi Cachet and Additional Lengths, ensuring the brands grow in authority and engagement across professional and consumer audiences.
This role is social-first and brand-led, with a strong emphasis on building and nurturing Remi Cachet’s professional hairdresser community. The role provides strategic direction, leadership and oversight of content, community engagement and professional partnerships, while managing and developing a team of Social Media Executives responsible for day-to-day execution.
Some of the main responsibilities of this role include:
Social Media Strategy & Direction
- Define and own the organic social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms.
- Set clear objectives, content pillars and platform roles aligned to brand, trade and growth goals.
- Oversee weekly and monthly content planning, ensuring consistency, quality and strategic alignment.
- Work cross-functionally with brand, digital and education teams to ensure social supports wider campaigns and initiatives.
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Content Leadership & Storytelling
- Act as strategic lead for social content, guiding the balance between in-house creation, stylists, educators and community-led storytelling.
- Provide direction, briefing and creative oversight for social-first content shoots, campaigns and activations.
- Set standards for visual identity, tone of voice and storytelling across all organic channels.
- Oversee content creation with repurposing in mind, ensuring assets support paid social, CRM and web where required.
- Support the development of founder, educator and spokesperson content, aligned to brand positioning and thought leadership.
Leadership & Team Management
- Line manage and develop two Social Media Executives, setting clear expectations, priorities and objectives.
- Provide guidance, coaching and feedback to ensure high-quality execution, consistency and professional growth.
- Clearly define ownership between strategy, leadership and execution to ensure efficient and effective working.
Community, Performance & Reporting
- Set the approach to community engagement and brand voice across social channels, with execution supported by the Social Media Executives.
- Oversee sentiment monitoring, community insights and identification of advocates and UGC opportunities.
- Own social and community reporting, tracking KPIs aligned to brand growth, engagement and community participation objectives.
Stakeholder Collaboration
- Report into the Head of Brand & Marketing, working closely across departments to deliver cohesive brand storytelling.
- Collaborate with the founder to support agreed social and storytelling initiatives, ensuring clarity on roles, expectations and time commitment.
- Act as a key internal stakeholder for social and community activity, providing expertise and leadership across the business.
About You
We’re ideally looking for someone with:
- Proven experience in a Social Media, Community or Brand role, ideally within the hair, beauty or similar industry
- People-management experience, including coaching, feedback and development of direct reports
- Demonstrable success owning organic social strategy across Instagram, TikTok, Facebook and YouTube, with clear growth, engagement and brand impact
- Strong background in brand-led, social-first storytelling, with the ability to translate brand positioning into culturally relevant content
- Experience working with professional or trade communities
- Hands-on experience building engaged professional communities, stylist networks or brand advocacy programmes
- Proven ability to brief, direct and oversee content creation, including shoots, campaigns and social activations
- Passion for community-building and creating meaningful relationships within the professional hair industry
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What’s On Offer
We believe great work deserves great rewards. Alongside a competitive salary, you’ll enjoy a range of benefits designed to support your wellbeing, growth, and lifestyle:
- A collaborative, ambitious and creative culture where you can be your authentic self, contribute ideas, and play a genuine role in shaping and growing the business
- The opportunity to influence strategy and make a real impact in a fast-growing, award-winning brand
- Excellent career development opportunities, with room to grow as the business scales
- 25 days’ annual leave plus bank holidays, plus your birthday off to celebrate your day your way
- Our inclusive New Child Leave policy, offering up to 12 weeks’ paid leave for all new parents, regardless of how your family grows
- Private health insurance through Vitality, supporting your long-term health and wellbeing
- A healthcare cash plan to help with everyday medical costs
- An enhanced pension scheme with salary sacrifice options, helping you plan for the future
- 40% staff discount on Additional Lengths products and 20% off third-party brands
- Death in service cover providing four times your salary for added peace of mind
- Enhanced sick pay, because looking after our team matters
- Access to our Employee Assistance Programme, offering confidential wellbeing and mental health support whenever you need it
- Paid volunteering days each year to support the causes that matter most to you
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