BetPro IQ
Social Media Manager
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Social Media Manager
£40,000 - £60,000 + Bonus + Bens Hybrid Romsley HQ 2/3 days per week Reports to BetPro IQ Founders
About BetPro IQ
BetPro IQ is a brand-new, rapidly growing sports betting business focused on bringing new and innovative ways to bet to the UK market.
We are the first business to secure the relevant UK Gambling Commission licences to launch our Challenge and Funded betting model in the UK, bringing the highly successful proprietary trading firm concept into sports betting.
Built on our own proprietary technology across web, iOS and Android, we can develop, adapt and launch new ideas quickly.
Privately owned and backed by an ambitious management team, BetPro IQ operates with a flat, fast-moving structure where good ideas can quickly become reality. We’re looking for ambitious people who take ownership, bring ideas and want to make a genuine impact.
For the right person, this is an opportunity to join at an exciting early stage and play a meaningful role in building a major new sports betting brand.
Role Overview
We are looking for a creative, proactive and sports-focused Social Media Manager to take ownership of BetPro IQ’s day-to-day social media presence across X, Instagram, Facebook and TikTok.
This is a hands-on role for someone who naturally spots opportunities, creates ideas and gets content live — rather than waiting for direction. You’ll use BetPro IQ customer activity, major sporting events, breaking news, trends, influencers, tipsters and partners to create content that keeps the brand relevant and part of the daily sports conversation.
The objective is simple: make BetPro IQ’s social channels active, entertaining, recognisable and worth following every day.
Key Responsibilities
Content Planning & Publishing
- Own the day-to-day management of BetPro IQ’s social channels.
- Plan, create, schedule and publish engaging daily content.
- Build and manage a structured content calendar around sporting events, campaigns, promotions, competitions, product launches and partnerships.
- Proactively generate new content ideas while turning business priorities and management ideas into engaging social content.
- Balance planned content with reactive and real-time opportunities.
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Brand & Social Presence
- Develop a consistent, recognisable BetPro IQ social personality that is modern, confident, entertaining and sports-focused.
- Tailor content to each platform rather than simply reposting the same material everywhere.
- Keep content authentic, engaging and visually consistent with the BetPro IQ brand.
Customer & Betting Content
- Regularly create content showcasing real BetPro IQ activity, including:
- Large and interesting bets and potential winnings.
- Funded BetPro customers and completed challenges.
- Customer payouts, winners and certificates.
- Customer success stories and other engaging betting activity.
- Stay on top of major fixtures, races, tournaments, sporting stories and talking points.
- Create engaging content before, during and after major sporting events.
- Identify breaking news, viral clips, trends and conversations and quickly find an appropriate BetPro IQ angle.
- Use X as a real-time sports conversation channel, engaging with relevant journalists, clubs, players, creators and personalities.
- Create entertaining, humorous and opinion-led content where appropriate.
The aim is for BetPro IQ to become part of the daily sports conversation.
Campaigns, Promotions & Giveaways
- Develop creative campaigns around major sporting events, BetPro IQ products and promotions.
- Plan competitions and giveaways that encourage followers to engage, comment and share.
- Support product launches and major company initiatives through social media.
- Review campaign performance and use results to improve future activity.
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Video & Original Content
- Develop original content including:
- Customer and winner interviews.
- Funded BetPro success stories.
- Sporting personality and player interviews where opportunities arise.
- Collaborations with influencers, tipsters and creators.
- Behind-the-scenes and short-form video for X, Instagram Reels and TikTok.
- Work with designers, videographers and editors where required, taking ownership of the concept, brief, messaging and delivery.
Influencers, Tipsters & Partners
- Build strong working relationships with BetPro IQ’s growing network of influencers, tipsters, affiliates, creators and commercial partners.
- Identify opportunities for collaborative content, campaigns, competitions and audience growth.
- Share and amplify relevant partner content.
- Ensure partners appropriately tag, mention and promote BetPro IQ.
- Look for creative ways to connect partners and their audiences with the BetPro IQ brand.
What Success Looks Like
Success means BetPro IQ’s social channels are busy, current, entertaining and connected to sport every day, with:
- Consistent, high-quality daily content.
- Fast reaction to sporting news, trends and viral moments.
- Regular customer, betting, winner and payout content.
- Strong campaigns, competitions and original video content.
- Effective collaboration with influencers, tipsters and partners.
- A distinctive and recognisable BetPro IQ social personality.
- Measurable growth in followers, reach, engagement and website/app traffic.
Ultimately, the Social Media Manager should constantly be asking: “What can BetPro IQ talk about today that people will actually want to watch, read, share or respond to?”
That proactive mindset is at the heart of the role.
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