His Majesty's Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS)
Social Media Manager
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About the job
HMICFRS independently assesses the effectiveness and efficiency of police forces and fire and rescue services – in the public interest. We promote improvements in policing and fire and rescue services to make everyone safer.
We are independent of the Government, police and fire and rescue services. We ask the questions that we believe the public wish to have answered and produce major reports that shine a light on issues at the very heart of policing and fire and rescue services.
Our reports are widely covered by the media and help inform the public of the performance of their local police forces and fire and rescue services. You can find out more about HMICFRS on our website and see some of our recent reports.
Working at HMICFRS gives you an opportunity to make a real difference to the quality of local police and fire and rescue services and the lives of the public. HMICFRS is a unique organisation with staff seconded or loaned from across the Civil Service, police forces and fire and rescue services. We set ourselves high standards, taking great pride in the quality of work we achieve and the opportunities we create for our staff.
Find out more If you would like to talk to someone about this role and what it’s like working for HMICFRS we would be pleased to hear from you. Please contact Jessica.Baird3@hmicfrs.gov.uk who would be happy to answer any questions you may have.
Job description
The Social Media Manager is responsible for delivering social media campaigns, managing all HMICFRS social media channels and working with senior policing and fire leaders on topics that directly impact everyone and are often on the front pages or leading news bulletins.
We are looking for a creative, proactive and experienced communications professional to join our team. You will be a team player who is passionate about using communications to drive measurable change. We can offer you an exciting challenge in a friendly and ambitious team.
We are also a rewarding place to work, taking development seriously and ensuring everyone has a chance to thrive.
The role of the Social Media Manager (HEO) is to manage HMICFRS’s social media channels and support the delivery of HMICFRS’s press office, working with the Media Manager (SEO) and Head of Media (G7). You’ll be devising creative social media strategies to target our audiences, creating social media graphics, filming senior spokespeople and evaluating your work thoroughly, as well as supporting the team with drafting press releases, media Q&As and other media materials.
Our work is widely covered by the media and our social media presence continues to grow. Recent high-profile reports include the annual state of policing report and national reports on events policing and firearms licensing.
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You will have a strong track record in devising and delivering compelling social media campaigns that build engagement, awareness and trust with external audiences. You will also have excellent planning and writing skills, with the ability to translate complex information into compelling content across a range of channels.
Responsibilities
- Designing and delivering creative social media plans
- Managing the day-to-day delivery of all HMICFRS social media channels, continuing to grow our social media presence and engagement
- Creating social media graphics and filming and editing videos
- Using insight and evaluation to continually improve our communications output
- Support the delivery of the HMICFRS press office, including media monitoring, drafting press releases, media Q&As and other media materials, facilitating media interviews and responding to media enquiries from journalists
- Supporting the media team out-of-hours on call roster
Please note: An employee may be required to carry out other duties within the scope of the grade and within the limits of their skills, competence and training.
Person specification
Essential criteria
- Experience of social media management, including content production and campaign planning
- Experience of video and audio editing and digital design skills
- Strong oral and written communication skills
- A proven ability to build and manage relationships with stakeholders internally and externally
Desirable criteria
- Experience in a press office, PR agency, journalism or similar, including experience of drafting press releases and other media materials
Behaviours
We'll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Managing a Quality Service
- Delivering at Pace
- Seeing the Big Picture
We only ask for evidence of these behaviours on your application form:
- Communicating and Influencing
Benefits
Alongside your salary of £41,750, His Majesty's Inspectorate of Constabulary and Fire & Rescue Services contributes £12,094 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides (opens in a new window).
A Civil Service Pension
See civil service pensions website for more information www.civilservicepensionscheme.org.uk
A Civil Service pension with an average employer contribution of 28.97%
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Recruitment and Retention Allowance
This post attracts a Recruitment and Retention Allowance (RRA) of £2,300 per annum, payable in addition to salary. The allowance is non-pensionable and subject to regular review in line with organisational requirements.
Learning and Development tailored to your role
We are committed to investing in our staff and providing all staff with opportunities to maximise their skills and achieve their potential. We offer a range of work-based training, learning and development opportunities including access to coaching and mentoring, and five days volunteering per year.
An environment with flexible working options
We promote flexible working that balances professional and personal commitments. We support virtual and smart working, making best use of our technology and building collaborative working models to help all staff to work from home and/or in the office in a ‘hybrid’ way.
A culture encouraging inclusion and diversity.
The diversity of our people is a real asset to HMICFRS. We are committed to creating a welcoming, inclusive workplace where all our people are able to bring their whole selves to work and perform at their best. We particularly welcome applications from candidates from ethnic minority groups and people with disabilities, as they are currently under-represented within this grade level.
Location
His Majesty’s Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS) is a national organisation with a Head Office in Birmingham and regional offices in London and Salford. In line with the Places for Growth Programme HMICFRS will relocate more roles based outside London and the Southeast over the next six to seven years.
This role is being advertised on a national basis and can be located in any of our existing locations (Salford, Birmingham and London).
The London office is currently located in Canary Wharf. Whilst it is some time in the future, candidates should note that although this role is being advertised in London, it is in scope to move outside of London no later than 2030.
We currently operate a non-contractual hybrid working approach. There is a minimum workplace attendance requirement of between 60% and 100% depending upon business need.
The minimum working hours are 29.5 hours per week. Specific hours and working days will be agreed on appointment.
This role will involve a significant amount of national and occasional international travel; therefore, the post will frequently involve overnight stays away from home.
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