Luxe Tribes
Social Media Manager & Content Creator

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Location: Fully Remote
Engagement Type: Full-Time Reports To: Group Marketing & Partnerships Manager
About Naru Zanzibar
Naru Zanzibar is a fast-growing luxury group travel experience based in Zanzibar, Tanzania. We curate immersive, high-touch travel experiences for a discerning global audience and are building a brand that is as compelling online as it is on the ground. We are looking for a creative, organised, and socially savvy Social Media Coordinator to own our digital presence and bring Naru Zanzibar to life across our channels.
About the Role
This is a hands-on, execution-focused role for someone who lives and breathes social media. You will own the day-to-day management of Naru Zanzibar's social channels, coordinate content production with our creative and ground teams, and ensure our platforms consistently reflect the quality and energy of the brand. The ideal candidate is a natural storyteller, trend-aware, and highly organised, someone who can move fast, write compelling copy, and coordinate multiple creators and contributors without dropping the ball.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Key Responsibilities
Content Management & Publishing
- Own the day-to-day management of all Naru Zanzibar social media channels
- Plan, maintain, and execute the content calendar across Instagram, TikTok, Facebook, YouTube Shorts, and LinkedIn
- Schedule and publish content consistently across all platforms
- Ensure a consistent brand voice, aesthetic, and posting cadence at all times
Content Creation & Editing
- Edit short-form video content using CapCut and other relevant tools
- Write compelling UGC scripts and storytelling direction for video creators
- Adapt content quickly to emerging trends while staying true to the brand
- Stay ahead of travel and social media trends to keep Naru's content fresh and relevant
Coordination & Collaboration
- Coordinate with videographers, photographers, UGC creators, influencers, and the ground team to source and manage content
- Liaise with the marketing team to ensure content aligns with campaigns and business objectives
- Prepare creative briefs for content creators and provide clear direction on storytelling and delivery


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Performance & Reporting
- Monitor content performance across all platforms
- Analyse engagement metrics and recommend improvements
- Provide regular updates on channel performance to the marketing team
What We're Looking For
- Strong experience managing social media for travel, hospitality, or lifestyle brands
- Excellent copywriting and content planning skills
- Confident short-form video editor - CapCut proficiency required
- Natural storyteller with a sharp eye for trends and cultural moments
- Highly organised and proactive with strong attention to detail
- Comfortable working independently within a remote, fast-moving team
- Experience with scheduling and project management tools
- Full-time availability with reliable internet connection and own equipment
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