CO-ANU
Social Media Manager - Dubai
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Social Media Manager — Dubai
Full-Time | 4 Days per Week On-Site in JLT, Dubai
Luxury | Fragrance | Beauty | Lifestyle
About CO-ANU
CO-ANU is a London and Dubai-based creative and influencer marketing agency specialising in luxury, fragrance and beauty. We work with global brands to build culturally relevant social strategies, launch products and create content that connects brands with today’s consumers. Our experience spans names including Ariana Grande Fragrances, Rabanne, Jean Paul Gaultier, Carolina Herrera, Penhaligon’s and L’Oréal, alongside emerging luxury and fragrance brands across international markets.
As we continue to grow our presence in the Middle East, we’re looking for a Social Media Manager to join our Dubai team and take ownership of the day-to-day social presence of key client accounts.
The Role
This is a hands-on social role for someone who genuinely understands how brands need to show up online today.
You’ll own social media management across multiple client accounts, from strategy and content planning through to copywriting, publishing, community management and reporting.
Alongside planned content, you’ll be expected to think reactively — spotting relevant trends, cultural moments and opportunities, and being comfortable picking up a phone and creating high-quality social-first content when the moment calls for it.
You should understand the difference between simply maintaining a social feed and building a distinctive, relevant brand presence.
What You’ll Be Doing
- Owning the day-to-day management of client social channels across Instagram, TikTok and other relevant platforms
- Developing social media strategies aligned with each brand’s positioning, audience and commercial objectives
- Building and managing monthly content calendars across multiple accounts
- Planning content pillars, formats, messaging and publishing schedules
- Writing compelling, platform-first captions and social copy while adapting tone of voice across different brands
- Creating reactive and trend-led content, including capturing and editing content directly on mobile
- Identifying emerging platform trends, formats, sounds and cultural conversations and translating them into relevant brand opportunities
- Briefing and collaborating with creative teams on campaign and always-on content
- Developing concepts, moodboards, shot lists and briefs for social content shoots
- Supporting content production on shoots and capturing additional behind-the-scenes and reactive assets
- Publishing and scheduling content across social platforms
- Managing social communities and identifying opportunities for meaningful audience engagement
- Maintaining a strong understanding of platform updates, algorithms, social behaviours and best practice
- Monitoring social performance and using insights to continuously optimise content and strategy
- Producing clear monthly reports with recommendations on what to evolve, test and scale
- Working closely with our wider London and Dubai teams across creative, influencer marketing and client strategy
- Presenting ideas and recommendations confidently to clients
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What We’re Looking For
- 3+ years of experience in social media management, ideally within an agency or consumer brand environment
- A strong understanding of Instagram and TikTok, both creatively and strategically
- Experience independently managing brand social accounts from planning through to publishing and reporting
- Strong content creation skills and confidence capturing high-quality reactive content using a phone
- Experience editing short-form video using tools such as CapCut + Adobe
- Excellent copywriting skills with the ability to adapt between different brand voices
- A strong visual eye and understanding of premium and luxury brand aesthetics
- The ability to identify trends without simply following them — understanding what is genuinely relevant for a brand
- Strong organisational skills and the ability to manage multiple accounts, calendars and deadlines simultaneously
- Confidence working directly with clients and presenting creative ideas
- A proactive mindset — someone who sees an opportunity and acts on it rather than waiting for a brief
- Strong knowledge of social analytics and the ability to turn performance data into actionable recommendations
- Previous experience within fragrance is highly desirable, with beauty, luxury or premium lifestyle experience also considered
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Why CO-ANU?
You’ll be joining CO-ANU at an exciting stage of growth as we expand our client portfolio and build our Dubai team.
This is an opportunity to have genuine ownership over international brands, shape how they show up socially and play an important role in growing our Middle East offering.
We’re looking for someone who is ambitious, culturally curious and excited by the opportunity to help build — not simply step into an established machine.
If you live and breathe social, understand luxury and know how to turn a brand into something people genuinely want to follow, we’d love to hear from you.
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