POSTERCHILD
Social Media Manager (freelance)
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Freelance Social Media Manager | Professional Footballer
Location
Remote within the UK, with occasional travel to Bournemouth
Commitment
Approximately 8–10 hours per week
Contract
Three months, with the possibility of extension
Start date
As soon as possible
We are seeking a strategic, highly organized Freelance Social Media Manager to oversee the Instagram, TikTok and Facebook channels of a professional Premier League footballer. Working closely with the athlete’s Creative Director, Business Manager and dedicated Videographer/Photographer, you will develop and execute a cohesive social media strategy that strengthens his personal brand, grows and engages his audience, and supports his broader professional goals.
This is a hands-on role combining strategy, publishing, performance analysis and light content production. The ideal candidate understands how to turn an overarching creative direction into consistent, platform-specific content and knows how to use performance insights to continually improve results.
Key Responsibilities
- Develop and execute a three-month social media strategy across the athlete’s existing Instagram, TikTok and Facebook.
- Translate his personal brand, story and goals (as set by the Creative Director and Business Manager) into clear content pillars and platform-specific plans.
- Build and manage a consistent content calendar around training, recovery, match schedules, lifestyle moments and relevant cultural opportunities.
- Collaborate closely with the Creative Director and Business Manager to ensure all content aligns with the wider creative and commercial strategy.
- Work directly with the Videographer/Photographer to plan content, identify asset needs and develop ideas for upcoming shoots.
- Write platform-appropriate and on-brand captions and prepare, schedule and publish content.
- Adapt existing photo and video assets into effective social-first formats, including basic editing, resizing, subtitling and short-form video assembly.
- Monitor platform trends and identify relevant opportunities.
- Track performance across all channels and provide clear, actionable reporting and insights.
- Test and refine content formats, posting schedules and creative approaches to improve reach, engagement and audience growth.
- Maintain a high level of discretion and professionalism when working with private or time-sensitive material.
- Travel to Bournemouth occasionally to work with the athlete and wider team in person.
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About You
- Proven experience managing social media channels for a talent, brand, athlete or public-facing individual.
- A strong track record of developing and executing social strategies that deliver measurable growth or engagement.
- Excellent understanding of Instagram, TikTok and Facebook, including platform-specific formats, audiences, algorithms and best practices.
- Strong written and verbal communication skills.
- Highly organized, proactive and comfortable managing multiple priorities and deadlines.
- Confident interpreting analytics and turning performance data into practical recommendations.
- Able to complete basic photo and video edits using tools such as Adobe Creative Cloud, CapCut, Canva or equivalent.
- Comfortable collaborating with creative, management and production teams while also working independently.
- Able to respond thoughtfully to changing schedules and opportunities within a professional sporting environment.
- Based in the UK and available to travel to Bournemouth occasionally.
- Eligible to work on a freelance basis in the UK.
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Preferred, but Not Essential
- Previous experience in professional sports, football, talent management, entertainment or culture.
- Existing knowledge of football audiences and the wider sports-media landscape.
- Spanish-language skills.
Reporting Structure
You will report to the athlete’s Creative Director and Business Manager while working closely with his Videographer/Photographer and other collaborators as needed.
How to Apply
Please send the following to hello@itsposterchild.com:
- A short introduction outlining your interest in the role. Please don't use AI to write this. We want to know who YOU are!
- Your CV or LinkedIn profile.
- Examples of social media accounts you have managed.
- One or two examples of measurable results you have achieved.
- Your location, availability and preferred freelance rate.
Please use the subject line: Freelance Social Media Manager Application [Your Name]
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