SOCIAL MEDIA MANAGER

We are looking for a dynamic social media expert to join the PR & Marketing team at Firmdale Hotels. This is a fantastic opportunity to be part of a passionate team based in Soho, responsible for the communications for our eight award-winning hotels in London, as well as the Firmdale brand. The role will provide insight into travel and F&B social media management for one of the UK’s most successful, privately owned luxury hotel brands.

Role and Responsibilities:

• Lead the social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok. Take ownership of copywriting, content creation, scheduling, publishing and community management for the social channels.
• Create high end content across various pillars (rooms, restaurants, bars, private events) and grow our channels, increase brand recognition and loyalty, and reach new audiences.
• Work with the Senior Social Media & Content Executive and New York Social Media Manager to execute an insight-led social media strategy aligned with wider PR, marketing and commercial objectives – driving awareness, engagement, website traffic, bookings and revenue.
• Create day-to-day content as well as deliver social campaigns for exciting pop ups, activations and seasonal moments.
• Proactively identify and test emerging social media trends, formats and opportunities that could work for Firmdale.
• Manage our paid social agency for Instagram and Facebook, working closely with them to execute and report on campaigns to drive awareness for the hotels and restaurants.
• Execute a creator-led strategy for TikTok.
• Manage content creators in collaboration with the PR team, both on a paid and gifted basis, identifying, briefing and managing creators aligned with our hotels and restaurants in London.
• Frequently visit our London hotels, bars and restaurants to capture engaging video content via iPhone and camera for Instagram Reels.
• Monitor, analyse and report on the performance of the social media platforms.
• Use data-driven growth tactics to increase social engagement and audience.
• Share a monthly social report.
• Input into ad hoc reports for team projects and key events.
• Support the PR & Marketing team in photo and video shoots, and support the wider PR & Marketing strategy, including promoting experiences and events.
• Work with third parties (such as Design Hotels, Mr & Mrs Smith and drinks partners) on collaborative content.
• Continuously monitor and engage with social media conversations about Firmdale Hotels, proactively engaging with accounts including key contacts such as journalists and travel agents.