Cranberry Panda
Social Media Manager | Lifestyle Retail Brand
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Social Media Manager | Lifestyle Retail Brand
London | 5 days office based
£50-55k + bonus
If you know how to turn a bold idea into a viral moment, keep reading.
This is an opportunity to lead social for a global lifestyle retail brand that wants to create the campaigns everybody else wishes they had thought of first.
They don’t need someone to fill a content calendar, recycle trends or post the same creative across every platform. They need the thinker behind the work: someone who can find an ordinary product story and turn it into an idea capable of reaching millions.
You’ll set the strategy, lead three in-house content creators and build major talent partnerships. The team will bring the content to life; your role is to give them ideas worth creating.
Why this role is exciting
- Take ownership of social strategy for an established global brand with a significant audience already behind it
- Join a business where bold thinking is actively encouraged and safe ideas won’t get you very far
- Develop original, virally led campaigns designed to create global conversation
- Lead a talented team of three in-house content creators and shape everything they produce
- Build ambitious partnerships with major creators, talent, cultural names and retail partners
- Grow TikTok through its own dedicated strategy while continuing to develop an established Instagram audience
- Work with generous campaign budgets and the freedom to suggest ideas before worrying about whether they feel too ambitious
- Join an award-winning creative team with a track record of producing disruptive campaigns at scale
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What you’ll be doing
- Leading the global social strategy across Instagram, TikTok, YouTube and emerging platforms
- Developing bold, original campaigns designed to create attention and drive virality
- Setting the creative direction for three in-house content creators and managing their output
- Building ambitious influencer and talent partnerships
- Creating distinct strategies for each platform, with a particular focus on growing TikTok
- Using performance insights to improve content, partnerships and channel growth
- Working closely with Creative, Brand, Ecommerce and the wider Marketing team
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What we’re looking for
- Social media experience within a lifestyle, fashion, sport, entertainment or culturally relevant consumer brand
- A track record of developing distinctive social campaigns and growing audiences organically
- Bold creative instincts and the confidence to put forward ideas that haven’t been done before
- Experience managing content creators, creatives or freelancers
- Strong knowledge of Instagram, TikTok and what works across different platforms
- Experience with influencer or creator partnerships
- Someone commercially minded, organised and comfortable using data
- An open mindset and willingness to learn what makes this brand and category different
This isn’t a content creator role. It’s for the person with the ideas, strategy and leadership skills to inspire a team and turn bold thinking into viral content.
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