NEXT Wholly Owned Brands
Social Media Manager, Lipsy (12 month FTC)
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Job Description
Role Purpose
As Social Media Manager for one of our Wholly Owned Brands, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand. With a strong social-first mindset, you will bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.
Role Responsibilities
Brand Strategy & Campaign Delivery
- Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.
- Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.
- Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.
- Brief and direct social shoots, managing the process from initial briefing through to on-set direction.
- Bring product stories to life through engaging, audience-first social content.
- Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
Leadership & Collaboration
- Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
- Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
- Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
- Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.
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Technical Requirements
- Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
- A strong passion for content, culture, and storytelling with a focus on digital platforms.
- Proven ability to brief and direct content creation specifically across TikTok and Instagram.
- Experience in managing and mentoring junior team members.
- A keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.
- Excellent copywriting skills and a clear understanding of brand tone of voice.
- Confident using performance insights to guide content and strategy decisions.
- Highly organised, proactive, and comfortable working at pace with cross-functional teams.
About Us
Lipsy is a London-based fashion brand that’s bold, dynamic, and always evolving. We create trend-led designs with a signature feminine edge, blending sophistication with unapologetic glamour. From statement-making eveningwear to effortlessly chic everyday looks, every piece is designed to make women feel confident, empowered, and unstoppable. The Lipsy woman knows what she wants - she’s ambitious, stylish, and ready to own every moment, whether she’s commanding the boardroom or turning heads at an exclusive event.
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Benefits
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- 10% off most partner brands & up to 15% off Branded Beauty
- Hot deals and exclusive offers from over 3,500 retailers through our online benefits platform
- Company performance based bonus
- Early VIP access to sale stock via Direct to Desk
- Life assurance
- Sharesave scheme
- Annual Travel Card Loan
- Sample Sales
- Fantastic L&D opportunities
- Flexi-Hour Scheme
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
Workplace Adjustments
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email careers@lipsy.co.uk (please include 'Workplace Adjustments' in the subject line), or call us on 0207 436 2000 and leave a voicemail.
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