Sabichi Homewares
Social Media Manager
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Social Media Manager for Haden
We’re looking for a Social Media Manager for iconic British homeware brand, Haden.
This is a hands-on role for a social-first creative who knows what makes people stop scrolling. Someone who is plugged into what’s happening across food, interiors, home and lifestyle, understands how platforms are evolving, and can turn trends, cultural moments and everyday inspiration into content that feels unmistakably Haden.
You’ll own the social strategy and day-to-day management across Instagram, TikTok, Facebook and Pinterest - from coming up with on brand concepts to getting behind the camera, editing the content, writing the caption and analysing how it performed.
What you’ll be responsible for:
- Own Haden’s social strategy and channels, developing a clear and ambitious content strategy across Instagram, TikTok, Facebook and Pinterest.
- Create standout social content from end to end - concepting, shooting and editing everything from reactive/trending formats to original, ownable content series.
- Stay ahead of social, food and homeware trends, identifying opportunities and quickly translating them into relevant, aspirational and on-brand content.
- Own the day-to-day running of the channels, including scheduling, captions, tagging and publishing.
- Proactively grow Haden’s social presence, building an engaged community through thoughtful, first-class community management and strategic engagement with relevant audiences.
- Develop and manage UGC gifting and outreach, building a consistent pipeline of authentic creator content.
- Lead influencer strategy and relationships, including identifying creators, paid collaborations, briefing, product send-outs and campaign management.
- Track and analyse performance, producing monthly reporting that goes beyond the numbers to identify clear learnings, opportunities and actions for the wider business.
- Constantly look for ways to push Haden’s channels further, testing new formats, ideas and approaches to increase reach, engagement and brand relevance.
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About you
You’re a self-driven, commercially-minded social specialist who thrives on autonomy and wants to make a visible impact.
You’ll ideally have:
- 2+ years’ organic social experience within a homeware, fashion, lifestyle or similarly visual consumer brand.
- A genuine understanding of what works on Instagram, TikTok, Facebook and Pinterest - and how content needs to flex between platforms.
- Strong creative instincts and the ability to spot a trend before it becomes yesterday’s news.
- Excellent content creation skills, including shooting and editing social-first video and photography.
- A strong eye for aesthetics, storytelling and brand consistency.
- Excellent copywriting and community management skills.
- Experience working with influencers, creators and UGC.
- A data-led mindset and confidence using performance insights to improve content.
- The ability to work independently, move quickly and turn an idea into a piece of content without needing a lengthy approval process.
- Most importantly, you want to make Haden’s social genuinely brilliant.
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The role
This is an opportunity to have real ownership of a growing brand’s social presence and play a key role in shaping how Haden shows up online.
We’re open to making this a fractional role, depending on the right person. The role will require 2-3 days per week in our Perivale office, with flexibility around the remaining time.
If you’re someone who is constantly saving TikToks, spotting trends, thinking “Haden could do that brilliantly” and wants the freedom to actually make it happen - we’d love to hear from you.
Company Background
Established in 1994, Sabichi Homewares is a fast-growing, international housewares business supplying major retailers across the UK, USA, Europe and the Middle East.
Sabichi designs, develops and distributes products across its own brands, including Sabichi, Haden and PIFCO, as well as bespoke private-label programmes.
Acquired by Sabichi in 2016, Haden is an iconic British electricals brand known for its distinctive, quintessentially British designs across small appliances, cookware, kitchen accessories and major domestic appliances.
In 2020, Sabichi also acquired PIFCO, a heritage electricals brand spanning heating, personal care, utility and sleep.
With ambitious growth plans and a growing international presence, Sabichi is an exciting, fast-paced business to be part of.
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