Liberty Music PR
Social Media Manager (Music Artists)
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We're looking for a talented Social Media Manager to join our team and manage the online presence of independent music artists.
This is a freelance, long-term opportunity. Each artist requires approximately 10-19 hours per month, and as you demonstrate strong results, you'll be assigned additional artists.
What You'll Do
You'll be responsible for building and executing an artist's social media strategy from the ground up, including:
- Developing a unique brand identity for each artist
- Creating mood boards and visual direction, including colour theory and colour grading references
- Building storytelling strategies that strengthen the artist's identity and audience connection
- Planning content around releases, campaigns and key moments
- Using existing artist assets to create engaging content ideas
- Writing clear creative briefs and directing designers and editors to produce content that matches the brand vision
- Scheduling content across platforms and ensuring everything is delivered on time
- Managing content calendars and coordinating campaigns around music releases
- Growing accounts organically through platform best practices and trend awareness
- Planning, launching and optimising Meta ad campaigns where appropriate
- Monitoring performance and refining strategies based on analytics
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Communication & Availability
Communication is a key part of this role.
You must:
- Be responsive during normal working hours on every working day
- Be available to communicate with our team and artist promptly when needed
- Meet agreed deadlines consistently, particularly around music releases where timing is critical
- Keep projects organised and provide updates without needing to be chased
If you're passionate about music, understand how to build artist brands, and know how to turn great music into engaging social media content, we'd love to hear from you.
Requirements
What We're Looking For
The ideal candidate has:
- Proven experience managing social media for musicians, music brands or entertainment clients
- A strong understanding of current social media trends, especially on Instagram, TikTok and YouTube Shorts
- Excellent knowledge of organic social media growth strategies
- Experience running and optimising Meta Ads
- Strong branding skills with an eye for aesthetics, storytelling and visual consistency
- The ability to create mood boards and communicate a creative vision effectively
- Experience directing designers, video editors and other creatives through clear briefs and feedback
- Excellent organisation and project management skills
- The ability to manage multiple artists and keep campaigns on schedule
- Strong written communication skills
- A proactive mindset with the ability to work independently and solve problems
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Benefits
Compensation
Freelance position. (£15/hour UK)
Approximately 10-19 hours per month per artist
Opportunity to manage multiple artists as your performance and capacity grow
Long-term opportunity with a growing roster of artists
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