VMA Group
Social Media Manager (Organic)
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A private company that provides public services needs a Social Media Manager to join them to develop and deliver its social media strategy. This is a hands-on role for a self-starter who can influence senior leaders, guide decision-making and elevate the organisation’s digital presence — with a major focus on recruitment, lead generation, raising awareness and building trust. Developing organic content and working with wider marketing team to align with paid for social content.
You’ll lead the end-to-end creation of social-first content, from concept and copywriting to filming, editing, publishing and optimisation. You’ll respond quickly to trends, produce platform-native content, manage daily community interactions and ensure all activity aligns with safeguarding expectations and brand standards.
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Key Responsibilities
- Develop and deliver organic social plans that support brand, communications and recruitment goals
- Plan and manage content calendars across multiple channels
- Create high-quality social-first content (static, video, reels, stories) using Canva, Adobe and native tools
- Capture and edit short-form video content
- Manage scheduling, publishing and approvals
- Handle comments, messages and public feedback professionally
- Escalate safeguarding or reputational risks
- Align organic and paid activity with the paid media team
- Build and support a network of ambassadors and employee content creators
- Gather stories from across the organisation and shape them for social
- Monitor performance, produce insight-led reporting and continuously optimise content
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Candidate Profile
- Experience managing organic social channels for a brand or organisation
- Skilled in copywriting, design, filming, editing and publishing
- Confident producing content for Facebook, Instagram, TikTok, LinkedIn and YouTube
- Experience using social media for recruitment, awareness or lead generation
- Strong community management skills, including handling sensitive responses
- Comfortable working with paid media teams and using performance insight
- Experience with Hootsuite, Canva, Adobe, Riverside or similar tools
- Experience in social care or regulated environments is a bonus
Hybrid working is three days on site in Central Birmingham and two days from home.
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