• Use Poppy.ai to analyze what’s working for similar/competitor content creators and translate those insights into my content plan and scripts
• Write scripts for short-form content and YouTube videos that I can read/follow on camera.
• Write and post LinkedIn content using Kleo for both my profile and Jamie’s
• Adapt scripts to platform-specific formats (Reels/TikTok vs. long-form YouTube vs. LinkedIn)

Production & Editing

• Edit all Instagram and TikTok content yourself using CapCut and/or Opus, including sourcing/cutting your own B-roll—this is your responsibility, not mine
• Take raw, sometimes unsorted footage I send and independently figure out how to turn it into postable content
• For YouTube (shot on Osmo Pocket 3): assess footage, refine scripts, and manage a freelance editor to produce polished long-form videos
• Source and manage a small team of freelance editors as needed for overflow — you retain quality control

Publishing & Management

• Post directly to my Instagram, TikTok, and LinkedIn on my behalf
• Do the same for Jamie’s accounts (secondary priority)
• Full account management: captions, hashtags, posting times, community engagement basics

Workflow

• I will send raw, sometimes unstructured footage via WhatsApp or Dropbox — you independently plan, edit, and post it
• You operate with a high degree of independence once footage is in your hands

Reporting

• Daily reporting on views, engagement, click-through rates, and follower growth across Instagram, TikTok, and LinkedIn (both my account and Jamie’s)
• Weekly/monthly summary of KPI trends and recommended adjustments

Requirements

• Minimum 3 years of experience growing personal brands for entrepreneurs/founders — ideally agency owners running service-based businesses
• Hands-on proficiency in CapCut and Opus for editing, including shooting/cutting your own B-roll (you edit personally—this is not delegated)
• Working knowledge of Poppy.ai to analyze competitor/similar-creator content and turn insights into a content plan
• Working knowledge of Kleo for LinkedIn content writing and posting
• Experience managing Instagram, TikTok, and LinkedIn simultaneously for the same brand/person
• Strong understanding of current viral content formats and platform-specific best practices
• Comfortable working independently from raw, unsorted phone footage and turning it into scroll stopping content without heavy direction
• Experience managing freelance editors/a small team (for YouTube long-form)
• Able to manage two founders’ personal brands in parallel (primary + secondary priority)
• Based anywhere, but must be available for daily check-ins/reporting
• Available to start immediately

Application & Interview Process

To be considered, please provide:

1. Portfolio of viral content you personally created or directly managed (not just “consulted on”)
2. Before/after growth metrics for at least 2–3 personal brand or founder accounts you’ve managed (follower growth, views, engagement rate over time)
3. Direct client references — I need to be able to contact 2+ past or current clients to verify results. Please note: NDAs preventing any client contact or metric-sharing will not be accepted for this role, as I’m unable to verify unverifiable work.
4. A live or recorded demo showing your CapCut and/or Opus editing process
5. An example of how you’ve used Poppy.ai (or similar tool) to research competitor/similar-creator content and turn it into a content plan
6. Examples of content calendars you’ve built for past clients.

Interview process: Shortlisted candidates will have a screening call with Nicole (my team) to walk through your portfolio, editing process, scripting workflow, and past KPIs before a final decision is made.