Social Media Manager

Location: Crawley (50%), remote (50%)
Contract: 2 days per week, contract until year end
Pay rate: Circa £300.00 per day

About the Role

Are you a passionate social media specialist with a pulse on consumer trends, viral moments, and digital innovation?

We are looking for a Social Media Manager to act as our internal social expert across a portfolio of iconic brands. In this dynamic role, you will be responsible for shaping and delivering end-to-end social media strategies, creating standout content, driving community engagement, and partnering with top creators and influencers.

Managing brand budgets ranging from £20k to over £100k+, you will play a pivotal role in growing brand equity, elevating consumer experience journeys, and capturing market share of voice across key social platforms.

Key Responsibilities

• Content Strategy & Creation: Serve as the social voice of our brands. Source, curate, and produce dynamic "Always On" content (copy, imagery, video) and manage detailed monthly content calendars using tools like Sprinklr.
• Community & Campaign Moderation: Oversee active brand communities, responding in real time to trending moments, managing reactive opportunities, and ensuring brand safety in line with established tone of voice guidelines.
• Influencer & Creator Networks: Identify, activate, and nurture relationships with brand advocates and influencers in line with HFSS regulatory guidelines.
• Social Listening & Insights: Harness social listening tools (e.g., Talkwalker, Sprinklr) to spot cultural trends, understand emerging consumer behaviors, and deliver actionable insights back to brand and eCommerce teams.
• Social Operations & Promotions: Oversee channel maintenance, lead real-time campaign activations, and execute brand promotions and giveaways from concept to fulfillment.
• Brand Protection & Crisis Management: Partner closely with Corporate Communications and Consumer Engagement Services (CES) to proactively safeguard brand reputation.
• Performance Reporting: Track and analyze key campaign metrics to continuously optimize content performance and share best practices across the business.