His Majesty's Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS)
Social Media Manager
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Job Summary
HMICFRS independently assesses the effectiveness and efficiency of police forces and fire and rescue services – in the public interest. We promote improvements in policing and fire and rescue services to make everyone safer.
We are independent of the Government, police and fire and rescue services. We ask the questions that we believe the public wish to have answered and produce major reports that shine a light on issues at the very heart of policing and fire and rescue services.
Our reports are widely covered by the media and help inform the public of the performance of their local police forces and fire and rescue services. You can find out more about HMICFRS on our website and see some of our recent reports.
Working at HMICFRS gives you an opportunity to make a real difference to the quality of local police and fire and rescue services and the lives of the public.
HMICFRS is a unique organisation with staff seconded or loaned from across the Civil Service, police forces and fire and rescue services. We set ourselves high standards, taking great pride in the quality of work we achieve and the opportunities we create for our staff.
If you would like to talk to someone about this role and what it’s like working for HMICFRS we would be pleased to hear from you. Please contact Jessica.Baird3@hmicfrs.gov.uk who would be happy to answer any questions you may have.
Job Description
The Social Media Manager is responsible for delivering social media campaigns, managing all HMICFRS social media channels and working with senior policing and fire leaders on topics that directly impact everyone and are often on the front pages or leading news bulletins.
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We are looking for a creative, proactive and experienced communications professional to join our team. You will be a team player who is passionate about using communications to drive measurable change. We can offer you an exciting challenge in a friendly and ambitious team.
We are also a rewarding place to work, taking development seriously and ensuring everyone has a chance to thrive.
The role of the Social Media Manager (HEO) is to manage HMICFRS’s social media channels and support the delivery of HMICFRS’s press office, working with the Media Manager (SEO) and Head of Media (G7). You’ll be devising creative social media strategies to target our audiences, creating social media graphics, filming senior spokespeople and evaluating your work thoroughly, as well as supporting the team with drafting press releases, media Q&As and other media materials.
Our work is widely covered by the media and our social media presence continues to grow. Recent high-profile reports include the annual state of policing report and national reports on events policing and firearms licensing.
You will have a strong track record in devising and delivering compelling social media campaigns that build engagement, awareness and trust with external audiences. You will also have excellent planning and writing skills, with the ability to translate complex information into compelling content across a range of channels.
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Responsibilities
- Designing and delivering creative social media plans
- Managing the day-to-day delivery of all HMICFRS social media channels, continuing to grow our social media presence and engagement
- Creating social media graphics and filming and editing videos
- Using insight and evaluation to continually improve our communications output
- Support the delivery of the HMICFRS press office, including media monitoring, drafting press releases, media Q&As and other media materials, facilitating media interviews and responding to media enquiries from journalists
- Supporting the media team out-of-hours on call roster
Please note: An employee may be required to carry out other duties within the scope of the grade and within the limits of their skills, competence and training.
Person Specification
Essential criteria
- Experience of social media management, including content production and campaign planning
- Experience of video and audio editing and digital design skills
- Strong oral and written communication skills
- A proven ability to build and manage relationships with stakeholders internally and externally
Desirable criteria
- Experience in a press office, PR agency, journalism or similar, including experience of drafting press releases and other media materials
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