The Serenity Project CIC
Social Media Manager - Volunteer
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Help shape the future of a newly incorporated mental health CIC
We're looking for a passionate Social Media Manager to help grow Serenity's online community, inspire meaningful conversations around mental health, and support our mission as we expand across the UK.
What difference will you make?
The Social Media Manager will play a vital role in helping Serenity reach the people who need us most. As a newly incorporated Community Interest Company, growing awareness and building trust within our communities is essential to our long-term success.
By strengthening our presence across social media, the successful volunteer will help introduce more people to Serenity's mission, attract volunteers and strategic partners, support fundraising initiatives, and encourage future users to engage with our platform as we prepare for public beta.
Their work will directly contribute to building a supportive online community where conversations around mental health feel safe, compassionate and accessible. Every campaign, post and interaction will help increase awareness of mental health, reduce stigma, and ensure more people know that Serenity exists when they need support.
As our organisation grows, effective social media will become one of our most important tools for connecting with communities across the UK. This volunteer will help establish the foundations of that long-term engagement, making a lasting contribution to Serenity's growth and social impact.
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What are we looking for?
The most important qualities we are looking for are
- Experience managing social media platforms such as Instagram, Facebook, LinkedIn, TikTok, Threads or X.
- Strong written communication skills and the ability to adapt content for different audiences.
- Creativity and the ability to generate ideas for campaigns, awareness content and community engagement.
- Good organisation skills, with the ability to plan content schedules and manage multiple tasks.
- An understanding of online communities and how to create safe, respectful and supportive spaces.
- Reliability, enthusiasm and the ability to collaborate effectively within a remote team.
- A genuine interest in mental health awareness and reducing stigma around seeking support.
Experience with social media scheduling tools, analytics platforms, video editing or graphic design software would be beneficial, but is not essential. We welcome applications from people who are passionate about making a difference and want to use their skills to support a meaningful cause.
Remote
What will you be doing?
The Social Media Manager will join our Marketing Team and play a key role in growing Serenity's online presence, helping more people discover our mission and building an engaged community around mental health awareness. Working closely with the Head of Marketing and Growth, the successful volunteer will help create, schedule and publish content that reflects Serenity's values while supporting campaigns, recruitment, fundraising and our journey towards public beta.
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What You'll Be Doing
As Social Media Manager, you will work closely with the Head of Marketing and Growth, and our Content Graphic Designer to
- Manage and schedule engaging content across Instagram, Facebook, LinkedIn, TikTok, Threads and X.
- Help plan and deliver social media campaigns that raise awareness of Serenity's mission, services and volunteering opportunities.
- Monitor social media channels, responding appropriately to comments and messages where required and escalating safeguarding concerns in line with organisational procedures.
- Support the development of a consistent brand voice across all social platforms.
- Work with designers and the wider marketing team to produce engaging graphics, videos and promotional content.
- Monitor engagement and performance metrics, helping identify opportunities to improve reach and community engagement.
- Keep up to date with emerging social media trends, platform changes and best practice.
- Contribute ideas for campaigns, community engagement initiatives and awareness events that support Serenity's growth and long-term impact.
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