The Women & Families Resource Centre
Social Media Manager - Volunteer
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Job Title
To manage and grow our social media presence through creative content, audience engagement, and analysing audience engagement to help amplify WFRC’s mission.
What difference will you make?
The Social Media Volunteer will help WFRC increase awareness of our services and strengthen our connection with the communities we support. Their work will help us promote our projects, events, and impact through engaging content, enabling us to reach more women and families who may need support.
By improving our online presence and community engagement, the volunteer will help us connect with a wider and more diverse audience, raise awareness of important issues, and ultimately increase the reach and impact of our work.
What are we looking for?
- Experience managing social media accounts for a charity, organisation, business, personal project, or student initiative is preferred.
- Familiarity with social media platforms including Facebook, Instagram, TikTok, X/Twitter, and YouTube.
- Experience using content creation and design tools such as Canva, CapCut, Adobe Express, or similar platforms is an advantage.
- Strong communication skills with the ability to create engaging content for diverse audiences.
- Creative thinking skills with the ability to develop new ideas, campaigns, and promotional content.
- Ability to work independently while also collaborating effectively with staff, volunteers, and community members.
- Experience in community work, charities, or social impact initiatives.
- A passion for our mission and a commitment to helping us increase our impact and strengthen community engagement.
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Main Duties & Responsibilities
- Help create, implement, and maintain a social media strategy and content plan
- Use social media platforms to promote the activities, impact, and achievements of WFRC
- Keep social media channels regularly updated with engaging and relevant content
- Encourage audience interaction by increasing comments, shares, and engagement across platforms
- Ensure communications reach a wide range of local stakeholders and diverse audiences
- Develop and manage content for our website and social media platforms, including Twitter/X, Instagram, Facebook, TikTok, and YouTube
- Identify and select the most effective channels to engage our diverse audiences
- Monitor and track the effectiveness of social media activity and recommend improvements and future actions
- Test content performance and evaluate its impact and engagement
- Stay up to date with WFRC events, projects, and news, identifying key opportunities for promotion across social media channels
- Develop publicity materials and communication approaches to better engage underrepresented communities
- Visit projects and attend events to gather content and write articles or stories for our blog and online platforms
- Manage the organisation, filing, and archiving of photographs, videos, and other digital media content.
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