Word on the Curb
Social Media Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Company Description
Word on the Curb is a youth culture intelligence and media company helping brands understand people, make better creative decisions and create work that genuinely connects.
We bring together cultural research, strategy, creative production and owned media. Through our research community, Curbsuite products, creative studio and social channels, we help organisations understand youth culture. Our work spans original editorial formats, research reports, branded entertainment, social-first campaigns and long-term partnerships with some of the UK’s biggest brands and organisations. We are now looking for someone to take real ownership of how Word on the Curb shows up across social media.
Role Description
This is not a role for someone who simply schedules posts and keeps the channels ticking over. We are looking for a strategic, culturally curious and hands-on Social Media Manager who can turn our social channels into a more consistent and commercially valuable part of the business.
You will own the day-to-day direction and performance of Word on the Curb’s channels, helping us grow our audience, strengthen our editorial identity and make sure the brilliant work happening across the business is packaged and distributed properly. You will work with our creatives, creators, researchers, freelance producers and editors to turn original shows, audience insight, campaigns, reports and everyday cultural conversations into platform-native content.
What You’ll Be Responsible For:
- Owning our social strategy
- Co-develop and deliver a clear strategy across Instagram, TikTok, YouTube and emerging priority platforms.
- Build quarterly channel plans connected to audience growth, engagement, traffic, community development and commercial opportunities.
- Create a consistent publishing rhythm so our channels no longer rely on ad-hoc posting or spare capacity elsewhere in the team.
- Identify opportunities to grow existing audiences while reaching new communities.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Building a stronger editorial identity
- Turn our cultural intelligence, research and audience conversations into accessible and engaging social content.
- Develop repeatable social formats around our original shows, reports, newsletter, events and business expertise.
- Spot relevant cultural conversations and determine where we have something meaningful to add rather than simply chasing trends.
- Ensure our content feels culturally informed, distinctive and recognisable.
-
Planning and creating content
- Own the social content calendar from planning through to publication.
- Write strong platform-native copy, titles, captions, hooks and calls to action.
- Create and adapt straightforward social assets using tools such as Adobe Creative Suite, Canva or CapCut.
- Brief freelance producers, editors, designers and creators on larger pieces of content.
- Turn long-form videos, research findings, events and campaigns into effective social-first content.
- Ensure content is properly captioned, accessible, credited and cleared for use.
-
Growing and understanding our community
- Manage comments, messages and audience interaction in a way that feels human and consistent with our brand.
- Identify recurring audience questions, behaviours and conversations that could inform future content.
- Work with the Insights team where appropriate to connect social conversations with wider audience intelligence.
- Develop creator and community relationships that can strengthen our content and reach.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
-
Social SEO and discoverability
- Apply social search and SEO principles across captions, titles, descriptions, thumbnails and content planning.
- Identify the questions, subjects and cultural conversations our audiences are actively searching for.
- Work closely with the wider team to improve YouTube packaging, search visibility and content journeys.
-
Supporting partnerships and client work
- Bring social expertise into selected media partnership and client projects.
- Advise teams on platform behaviour, publishing approaches, creator integration and content optimisation.
- Support the delivery of agreed social assets and partnership commitments.
- Help identify where our owned channels can add meaningful value to commercial partnerships.
- Protect the distinction between Word on the Curb’s editorial voice and paid client content.
Who This Role Will Suit
You are likely to enjoy this role if you are equally comfortable thinking about the bigger picture and getting into the detail. You will have opinions about what makes good social content, but you will also be curious enough to test those opinions and change your approach when the data or audience tells you something different. Most importantly, you will want to build something. We are looking for someone who can establish the function, demonstrate its value and, as it grows, help shape the team and resources around it.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location