Highmark Health
Social Media Market Analyst
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Company:
Highmark Health
Job Description:
JOB SUMMARY
Team members in this role strategize and create comprehensive, cross-platform, high-quality social-media communications for Highmark Health social media channels across multiple brands and target audiences. Assists in all aspects of social-media marketing, including content/SEO strategy, content calendaring and publishing, social networking and client management, monitoring, and reporting/analytics. Consults with internal departments and programs to develop strategic plans and content for social channels. Develops and shares expertise in social platforms, trends, and technologies.
This role can be hybrid or remote - preferred location is Pittsburgh, PA. If you live within 50 miles of the office, you will be onsite 3 days a week. T, W, TH.
JOB SUMMARY
- Strategizes social-media plans and activities for Highmark Health services -- including content strategy, content creation, content publishing, and performance analysis on different social platforms -- to meet business objectives and customer needs.
- Develops innovative approaches to meet corporate goals, drive social engagement, brand affinity, and customer loyalty.
- Advises and collaborates with a wide range of internal and external clients, including program managers, subject matter experts, digital/marketing specialists, and community partners, on social-media.
- Meets regularly with clients and other stakeholders to understand business objectives, develop targeted social campaigns or content, and report on tactics and outcomes.
- Markets social media platforms and capabilities internally and externally.
- Represents the social media team in stakeholder meetings, internal social media trainings, and other sessions.
- Serves as a lead or editor of a social channel and owns responsibility for the social media management of a business unit or service line, managing daily content and interactions, while also contributing ideas and content across other social platforms.
- Conceptualizes, researches, drafts, circulates for review, and/or publishes daily social content.
- Sources (including taking yourself) and selects photos, videos, and other multimedia for social, filming and editing content, as necessary.
- Launches and tracks social campaigns and promotions.
- Ensures that all content adheres to business objectives, policies, and brand standards.
- Manages social listening and monitoring of conversations with customers and other stakeholders in social channels.
- Responds to and tracks inquiries, including after business hours as needed, and collaborates with customer-service teams and other internal teams to address them.
- Evolves Highmark Health’s social platforms, helping to prioritize and launch new channels.
- Benchmarks peers, competitors, and other high performers on social.
- Researches and reports on emerging social platforms and technologies as well as social, digital, and healthcare trends.
- Measures social activities, analyzes metrics, and develops monthly reports for clients, peers, and management.
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Other duties as assigned.
EDUCATION
Required:
- Bachelor's Degree
Preferred:
- Master's Degree
EXPERIENCE
Required:
- 3 years in marketing, corporate communications, or social media
- 3 years of writing and editing
- High degree of competency in social media
Preferred:
- Graphic design experience, including Canva or Photoshop
- Experience with social media publishing and analytics platforms like Hootsuite, Emplifi, Sprout
- Strong demonstration of strategic thinking and execution
- Strong experience in video-based social media platforms (e.g., TikTok, Reels, Shorts)
- Strong ability to execute storytelling effectively to relevant audiences
LICENSES or CERTIFICATIONS
Required:
- None
Preferred:
- None
SKILLS
- Knowledge of social media platforms and digital marketing
- Strategic-, creative-, and critical-thinking skills
- Research, interviewing, writing, editing, and proofreading skills
- Organizational and project management skills
- Interpersonal, communication, and client-management skills
- Resourceful and detail-oriented
- Customer and client-focused
- Ability to multitask, prioritize, and work under pressure in a fast-paced environment
- Ability to work independently but with a strong process and team orientation
- Ability to problem-solve and deal with urgent communication issues
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Language (Other than English)
- None
Travel Requirement
- 0% - 25%
PHYSICAL, MENTAL DEMANDS, and WORKING CONDITIONS
Position Type:
- Office-based or Remote
Physical work site required:
- Yes
Disclaimer
The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement
This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org
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